01 ago
|
Wppmedia
|
Bogotá
Manager Search, GOC
WPP Media is WPP’s general media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.
Role Summary and Impact
This critical role sits at the intersection of data, technology, and performance marketing, serving as the reporting authority for a fast-pace, multi-channel paid media team. The Manager, Reporting & Performance Analytics reports directly to the Director and is responsible for the accuracy, integrity, and strategic delivery of performance reporting across all paid media channels, including Google, Microsoft, Apple Search Ads (ASA), YouTube, and UAC/App campaigns.
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.
Responsibilities
- Own the end-to-end delivery of performance reporting across all paid media channels, ensuring all outputs are accurate, timely, and clearly structured.
- Serve as the team’s reporting authority, understanding how all platforms, data sources, and tracking systems are connected and how changes in one area affect reporting across the board.
- Proactively monitor campaign pacing against budget targets daily and weekly; flag over- and under-pacing scenarios in real time with clear context and recommended corrective actions.
- QA all data flows on a scheduled and ad-hoc basis, identifying discrepancies between platform data, dashboards, and downstream reporting destinations before they exacerbate.
- Troubleshoot reporting issues across platforms, tracking setups, data pipelines, and dashboards; determine root causes (e.g., attribution window changes, tag misfires, platform data delays)
📌 Search Senior Manager, GOC (Bogotá)
🏢 Wppmedia
📍 Bogotá