Responsibilities
- As CRM Manager, you will play a critical role in leading the delivery of our CRM program across the Americas/EMEA/LAC/APAC region while driving major strategic initiatives on a global scale.
- You will collaborate with stakeholders worldwide to scale and enhance our CRM capabilities and provide direct line management to team members as required.
- In this role, you will take full ownership of the Americas CRM landscape and agenda, working closely with a general, cross‑functional team to drive day-to-day CRM planning, management, and execution across the region.
- The primary focus will be to deliver sustainable growth through ongoing tactical and strategic campaign optimization, supported by regular performance analysis and clear communication of insights back to the business.
- Own and lead the end‑to‑end delivery and performance of the CRM program across the Americas/EMEA/LAC/APAC region.
- Set the strategic direction for the Americas/EMEA/LAC/APAC CRM agenda, driving efficient day‑to‑day planning, management, and execution.
- Champion a customer‑first,



value‑led approach to CRM, aligned with best practice.
- Serve as the primary regional authority and escalation point for all CRM‑related activity.
- Lead the scoping, planning, and execution of major data, technology, and marketing automation initiatives to advance CRM capability and impact.
- Own CRM performance analysis and reporting across the region, delivering clear, actionable insights and recommendations to inform strategy, optimization, and business decision‑making.

Requirements
- Significant experience as a CRM Manager with a deep understanding of core CRM principles.
- Proven line management experience is essential.
- Extensive experience with Email Service Providers (ESPs), including creating and reviewing complex segmentation queries.
- Experience using Braze.
- Strong customer‑centric mindset, covering campaign creation, lifecycle optimization, test & learn methodology, KPI definiti

📌 CRM Manager (Bogotá)
🏢 Jobtailor
📍 Bogotá