Responsibilities
- Own direct-booked revenue from paid funnels — the number is yours.
- Define CAC targets, conversion benchmarks, and growth trajectories.
- Report performance weekly — wins, losses, and next actions.
- Build and optimize the full funnel: Meta → Landing Page → Booking.
- Launch, test, and iterate on ad creatives, hooks, and offers continuously.
- Develop high-converting landing pages with strong direct-response principles.
- Design and enforce a testing cadence (creative, copy, LP variations).
- Build documented systems: creative briefs, LP frameworks, kill/scale rules.
- Ensure every experiment has a clear hypothesis and measurement plan.
- Leverage and evolve the current stack: Meta Ads, HubSpot, AI tools (Claude, Midjourney), analytics platforms.
- Improve tracking, attribution, and reporting accuracy across the funnel.
- Use AI to increase speed and output across creative and testing cycles.




- Hire and train a junior growth executor by Month 9.
- Transition from execution-heavy to system + strategy ownership.
- Build a growth function that scales beyond you.

Requirements
- Proven experience managing $20k–$50k+/month paid media budgets (Meta required).
- Built and launched 20+ landing pages with a focus on conversion.
- Strong foundation in direct-response marketing and copywriting.
- Deep understanding of funnel metrics: CAC, CVR, LTV, payback periods.
- Hands-on experience with tools like Meta Ads, HubSpot, analytics platforms, and AI tools (e.g., Claude, Midjourney).
- Highly analytical — you don’t ship without a measurement plan.
- Fast executor with a strong bias toward testing and iteration.
- Fluent in English (written and spoken).

📌 Growth Lead (Bogotá)
🏢 Jobtailor
📍 Bogotá