Role Overview
Advantagy is hiring a hands-on Senior Marketing Manager to own the marketing strategy, brand direction, and day-to-day execution needed to turn client content, demos, events, and community goodwill into a compounding pipeline. This is a hybrid strategy and execution role. The right person can set direction across channels, write and ship real work every week, and collaborate with an embedded bench of specialists.

Key Responsibilities
• Own the overall marketing strategy and understand how to maximize individual channels such as paid, organic/SEO, content, events, webinars, and email.
• Build and prioritize the 2026 event calendar for tradeshows and industry events.
• Shape the client brand voice, design, and technology.
• Translate strategy into clear execution briefs for the embedded SEO/content strategist, web developer, paid media specialist, and other Advantagy resources.
• Personally write, edit, and publish content across the blog, newsletter, LinkedIn, and larger authority pieces such as quarterly or annual industry reports.
• Turn raw Riverside recordings,



webinar clips, demo footage, and founder/customer inputs into finished video and social assets, including a populated YouTube channel. Can be done in collaboration with a video editor if briefs are created.
• Plan and run webinars or office hours personally or alongside leadership team, including topic selection, promotion, logistics, and follow-up.
• Work directly with the web, content, and design specialists in live working sessions to launch site updates, asset changes, technical SEO improvements, and GEO updates.
• Coordinate with sales on lead handoff, demo follow-up, G2/review outreach, and sales enablement so qualified interest does not go cold.
• Plan and work upcoming trade shows with leadership team, including booth presence, swag, sponsor parties, follow-up plans, and post-event reporting.

Qualifications
• 5+ years of hands-on B2B SaaS marketing experience, with a track record of

📌 Senior Marketing Manager (Colombia)
🏢 Advantagy
📍 Colombia