The Area Sales Manager is responsible for growing and developing ComAp's commercial presence across the LATAM market. The role is expected to meet and exceed agreed business targets by building strong relationships with distributors, system integrators, EPCs, and end-users in the power generation and hybrid microgrid segments.

Key Responsibilities
Drive revenue growth across both product and solution sales in the Power Generation and Hybrid Microgrid segment
Manage and develop the existing distributor channel network, ensuring strategic engagement and commercial alignment
Identify and pursue new business opportunities with EPCs, system integrators, data center developers, utilities, and end-user
Develop and maintain relationships with key accounts and decision-makers across target vertical
Prepare and independently submit technical and commercial proposals, bids, and tender responses
Monitor market trends, competitive landscape, and customer needs to identify new verticals and opportunities
Provide timely reporting on pipeline health, open opportunities, and market intelligence




Represent ComAp at industry events, trade shows, and customer meetings
Collaborate with the LATAM application engineering team to ensure technical proposals meet customer requirements

Education
University degree in Electrical Engineering or Mechanical Engineering — required

Experience
5 to 10 years of total professional experience
Minimum 5 years in sales within the power generation, distributed energy, or industrial technology sector
Track record in complex, consultative, technical solution selling — not transactional
Exposure to hybrid microgrid systems, battery energy storage (BESS), or generator control systems is a strong differentiator
Experience engaging with EPCs, data center developers, utilities, or energy storage integrators is highly valued

Technical Skills
Strong working knowledge of power generation systems, including diesel and gas genset control
Understanding of hybrid and

📌 Area Sales Manager (Colombia)
🏢 ComAp Group
📍 Colombia