Portfolio Marketing Specialist — Sales & Service Performance

Remote (Colombia) · Reports to: Senior Director, Portfolio Marketing

About the Role

GP Strategies is The Learning Velocity Company™, a general leader in workforce
transformation helping the world's largest organizations build capability,
accelerate performance, and grow through their people. Our buyers are senior
leaders in HR, Talent Development, and People & Culture at Fortune 500 companies
across the US, UK, and Europe.

We are looking for a Portfolio Marketing Specialist to run point on the
go-to-market story for our Sales & Service Performance solution.

You drive the marketing of this solution area day to day, partnering closely
with the Senior Director of Portfolio Marketing, who sets the broader portfolio
strategy your work connects to.

This is a role for someone who knows how to take a solution to market: someone
who can position it, wrap it for the right audience, and show its impact,
whether that shows up in the materials that move buyers or in direct pipeline.




You build the messaging for your solution area, bring it to the audiences it's
built for, and track how it performs in market. You connect every asset you
touch to a clear strategic purpose.

Key Responsibilities

Solution Go-to-Market

* Drive the go-to-market execution for your solution area, from positioning
through launch to in-market performance.
* Build and maintain the market narrative for your solution area, translating
capabilities into clear, compelling stories that resonate with enterprise HR,
Talent, and L&D; buyers.
* Shape and maintain the positioning, messaging hierarchy, and value
propositions that differentiate your solution in a competitive and evolving
market.
* Support and execute the launch motion for your solution area, from
positioning brief to campaign activation, for new capabilities, offerings,
and go-to-market announcements.
* Collaborate with RevOps on pipeline and campaign reporting for your solution
area, a

📌 Portfolio Marketing Specialist (Bogotá)
🏢 Gp Strategies
📍 Bogotá