About the Company
We are seeking a passionate and knowledgeable Media Planning Analyst, to play a vital role in crafting impactful communications plans that achieve our clients' business objectives. You will be a key contributor in producing and interpreting critical media, consumer, and market intelligence to inform our clients' connections plans. With a deep passion for brands, media, and innovative ideas, you will be the team's go-to expert on the latest news and developments in the media landscape.

About the Role
Key Responsibilities
Maintain and update media planning documentation, including flowcharts, budget trackers, and spreadsheets, ensuring accuracy of data entry and taxonomy coding.
Prepare internal plan updates, summaries, and documentation to support team alignment and decision-making.
Pull and compile (using syndicated and proprietary research) category trends, audience consumption insights, partner data, and competitive activity to inform plan development and client deliverables.
Assist US Team with the creation of plan presentations, rationales,



and supporting documentation.
Assist in the development of paid media campaigns by synthesizing client briefs, audience insights, competitive intelligence, category trends, and research findings.
Apply proprietary and third-party planning tools to generate insights and support data-driven recommendations.
Assist in billing and reconciliation processes as needed.
Participate in internal meetings and client presentations as needed, providing notes, data support, and follow-ups.
Collaborate with internal cross-functional teams to support campaign planning.

Qualifications
3+ years of media planning or buying experience and an understanding of planning principles and media math.
Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.
Strong written and verbal communication skills, with the ability to clearly structure responses and present ideas logically.
Ability to collaborate eff

📌 Sr Associate Planning (Colombia)
🏢 Omnicom Media
📍 Colombia