Digital Marketing Manager
Zonar Systems
Zonar is looking for a Digital Marketing Manager to own website performance, SEO outcomes, and conversion rate across Zonar.com. This role blends hands-on CMS execution with strategic ownership — managing the digital backlog, driving SEO and development agency relationships, and partnering closely with Demand Generation, Marketing Operations, Brand, and Product Marketing to keep Zonar's digital presence sharp, accurate, and performing.
Key Responsibilities
Own total website traffic, SEO performance, conversion rate, and priority-page performance
Manage day-to-day updates and governance for Zonar.com and related digital properties
Build, update, and maintain website pages, landing pages, thank-you pages, CTAs, metadata, and digital content in HubSpot CMS
Own SEO and development agency relationships, ensuring their work supports traffic, conversion, and performance goals
Improve organic visibility, traffic quality, priority keyword performance, and high-value website paths
Maintain website structure, navigation, URL hygiene, redirects,



and page quality
Publish and maintain blogs, case studies, white papers, PDFs, resource-center assets, and campaign content
Partner with Demand Generation on landing page performance and campaign conversion paths
Partner with Marketing Operations on form setup, tracking, routing, automation, and data capture
QA website updates, campaign pages, mobile experiences, forms, and core user journeys
Monitor website performance, SEO progress, conversion trends, and key digital issues
Maintain a prioritized website backlog and communicate status to stakeholders
Qualifications
Strong CMS and web production experience, preferably with HubSpot CMS
Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion-rate optimization
Experience owning or directly contributing to website traffic, SEO, and conversion-rate goals
Familiarity with GA4, HubSpot reporting, and campaig

📌 Digital Marketing Manager (Colombia)
🏢 Zonar Systems
📍 Colombia