Job description
Position Summary
The Lead Qualification Specialist is a proactive, communication-driven inside sales professional responsible for managing inbound leads and moving unqualified prospects toward sales-readiness. As one of the first points of contact between potential customers and the sales organization, this role sets the tone for the entire buyer relationship — making quality, speed, and a great prospect experience essential. A significant part of this role centers on email nurturing: creating and executing multi-touch email outreach that is both automated and personalized, using marketing automation technology (MAT) to engage leads efficiently at scale. The Specialist works closely with the Senior Lead Qualification Manager, marketing, and sales to ensure leads are qualified accurately, handed off smoothly, and that insights from outreach continuously improve the program.

Key Responsibilities
Lead Management & Qualification
- Monitor and manage all incoming leads from marketing campaigns, website forms, gated content, webinars, events,



and digital channels on a daily basis.
- Assess lead quality against ICP criteria, behavioral signals, and engagement history; quickly determine the appropriate action (hand-off to sales, enroll in nurture, request more information, or disqualify).
- Communicate promptly and professionally with leads that require additional qualification, collecting sufficient information to make a sound disposition decision — with a strong focus on speed and prospect experience.
- Conduct research on leads, particularly for higher-value accounts, to identify key contacts and buying signals to share with sales.
- Identify trends in inbound activity (e.g., repeat visits, multiple contacts from one company) and escalate noteworthy insights to the Senior Manager, sales, and marketing.
- Maintain accurate, real-time lead records and statuses in CRM and MAT platforms.
- Meet or exceed KPIs related to lead response time, meetings booked, a

📌 Lead Qualification Manager (Medellín)
🏢 TransPerfect
📍 Medellín