The Creative Strategist bridges Paid Media and Creative, turning campaign data and audienceinsights into high-performing creative. This is a hybrid strategy + execution role where you’lldefine what should be made and help bring it to life, either by creating assets yourself orpartnering with general designers to execute quickly and effectively.Key ResponsibilitiesTranslate campaign goals and performance data into clear, actionable creative strategiesConcept and brief ad creative and landing page experiences across paid channelsAnalyze performance (CTR, CVR, ROAS) to identify insights and testing opportunitiesCreate or iterate on assets (static, video, landing pages) when neededCollaborate with global design resources to execute and deliver creative at scaleOwn the creative workflow from brief -> production -> QA -> launchSupport and execute A/B testing to continuously improve performancePresent insights, results, and recommendations to internal teams and clientsQualifications3-5 years in creative strategy, graphic design, or performance advertisingStrong understanding of paid media platforms (Meta, TikTok,



Google Ads)Experience using performance data to guide creative decisionsExcellent communication and organizational skillsBonus:Experience working with remote or global teamsTechnical SkillsProficiency in design tools (Figma, Adobe Creative Suite, Canva, or similar)Experience with creative analytics tools (Motion, Prism, or similar)Strong understanding of performance metrics and testing frameworksComfortable working in project management tools (Monday.Com or similar)Preferred:Proficiency with advertising and analytics platforms (Meta Ads Manager, Google Ads,Familiarity with landing page platforms (Unbounce, Webflow, etc.)Basic video editing and creative production capabilitiesCore CompetenciesStrategic + data-driven thinkerCollaborative and proactiveComfortable balancing strategy with hands-on executionSuccess in This Role Looks LikeCreative consistently improves campaign performanceHigh volume of thoughtful, data-backed creative testsReliable delivery of high-quality assets (self-created or delegated)Strong collaboration across media and design teams#J-18808-Ljbffr

📌 Creative Strategist (Colombia)
🏢 Black Propeller
📍 Colombia