**Company description**

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform.

Where talent, technology & operations combine to delivery amazing solutions for our clients.

Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables integral scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

**Overview**

We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM DATA team.

This role supports cross-functional marketing initiatives by transforming complex data into actionable insights.

The ideal candidate combines foundational knowledge in data analytics with a curiosity for digital marketing performance and campaign optimization.

**Responsibilities**

+ Analyze digital campaign performance across channels (display, site, search, email, social).
+ Compile and interpret data to address business and marketing issues.
+ Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau,



Data Studio, Datorama).
+ Perform ad hoc and recurring analysis to support agencies and clients.
+ QA data to identify inconsistencies and suggest optimization opportunities.
+ Collaborate with internal teams to align data strategies with business goals.
+ Assist in the development of measurement plans and research for ongoing marketing initiatives.
+ Communicate findings clearly using visualizations and storytelling to inform decision-making.

**Qualifications**

+ 3-5 years of experience in data analysis, preferably in a marketing or digital media context.
+ Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience.
+ Proficient in SQL (DML-DDL).
+ Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager).
+ Solid skills in spreadsheet tools, macros, and complements.
+ Understanding of digital marketing KPIs and platforms.
+ English level: B2–C1.

Required Skill Profession

Other General

📌 Data Analyst (Bogotá)
🏢 Publicis Groupe
📍 Bogotá