Job Summary We are seeking a highly motivated and experienced Marketing Specialist. The idóneo candidate is bilingual (Spanish/English), with proven experience in the mobile phone or home appliance industry, and a strong background in large-scale marketing campaigns or events.

Key Responsibilities 1. Develop and Execute Marketing Strategies:

Design and implement effective marketing plans to enhance brand awareness, market share, and sales performance. 2.

Brand

Management

Strengthen the company’s brand positioning through consistent messaging across all marketing channels. 3.

Market

Analysis

Conduct market and competitor research to identify new opportunities, consumer trends, and growth areas. 4.

Campaign

Planning & Execution:

Plan and manage integrated marketing campaigns, including digital marketing, social media, PR, and large-scale promotional events. 5.

Vendor Management & Partnerships: Collaborate with external suppliers and agencies to ensure high-quality execution of marketing projects. Identify, evaluate, and onboard premium suppliers to improve marketing efficiency and brand presentation. Manage supplier performance, contracts, and cost negotiations.

- Cross-Functional Coordination: Act as a key communication bridge between the China headquarters and the local Colombian team, ensuring alignment on marketing strategies and execution. Work closely with internal teams including sales, product, and retail operations. 7.

Retail Support: Assist the local retail team in store layout, visual merchandising,



and promotional display setup. Ensure consistent brand visibility and customer experience across all retail locations. 8.

Digital Marketing

Oversight

Manage online marketing initiatives (SEO/SEM, email marketing, influencer partnerships, and content strategy). 9.

Budget

Control

Develop and manage marketing budgets, ensuring cost efficiency and ROI optimization. 10.

Performance

Tracking

Measure campaign results using KPIs and analytics tools; prepare regular performance reports for the CEO and management team.

- Team Leadership:

Lead, train, and inspire the local marketing team to achieve company objectives.

Qualifications 1. Bachelor’s degree or higher in Marketing, Business Administration, or related field.

- Minimum 3 years of marketing experience, preferably in mobile phones or home appliances.
- Bilingual in Spanish and English (both written and spoken).
- Proven success in planning and executing large-scale marketing events or campaigns. 5.

Experience working with or for top-tier consumer electronics brands (Samsung, Panasonic, Sony, Siemens, Bosch, Midea, Haier, Xiaomi, etc.).

- Strong experience in supplier sourcing, management, and negotiation.
- Excellent coordination skills with cross-border teams, especially with Chinese headquarters.
- Hands-on experience in retail marketing and in-store brand execution.
- Strong analytical, communication, and leadership skills.
- Excellent knowledge of digital marketing tools and social media platforms.

📌 Marketing Specialist (Bogotá)
🏢 TCL
📍 Bogotá