About Chili
Chili is a performance-driven digital marketing group operating across Latin America and international markets. We build scalable Business Units (BUs) that combine commercial excellence, operational discipline, and strong local leadership to compete globally.
This role is designed for leaders who want P&L; ownership, not just a sales target.
Role Overview
The Business Unit Manager (BUM) is fully responsible for the growth, profitability, and operational maturity of their assigned region.
This is not a pure sales role.
You are the owner of the local business: revenue growth, team building, marketing strategy, delivery quality, retention, and long-term sustainability.
You will launch, scale, and manage a self-sufficient Business Unit, progressing from an initial commercial focus to a fully operational regional team.
Core Responsibilities
1. Regional Growth & Revenue Ownership
- Own New MRR growth, ARR milestones, and long-term revenue trajectory for your region
- Execute the regional growth plan, hitting monthly and quarterly revenue targets
- Ensure sustainable growth,
not short-term deal chasing
- Balance acquisition, retention, and upsell opportunities
2. Business Unit Management & Leadership
- Act as the general manager of the region
- Build, lead, and develop the local commercial and operational team as revenue milestones are unlocked
- Hire, train, and manage:
- Sales Managers
- SDRs
- Account Managers
- Delivery teams (SEO, PPC, Content, Creative) when unlocked
- Create a performance culture with clear accountability and KPIs
- Manage internal communication between sales, delivery, and Chili HQ
3. Commercial Strategy (Sales + Beyond)
- Personally close early deals while the BU is in launch phase
- Transition from “top closer” to leader of closers as the team grows
- Design and improve sales processes, qualification standards, and deal quality
- Coach and manage Sales Managers once hired, with accountability for their results
4. Marketing & Pipelin
📌 Business Unit Manager (Bogotá)
🏢 Chili
📍 Bogotá