Description
We are seeking a Marketing Operations Specialist/Lead with strong B2B experience to support marketing technology and operations initiatives. The role involves hands-on work across a variety of Martech platforms, optimizing marketing processes, and collaborating with cross-functional teams to ensure efficient campaign execution and data-driven decision-making. Key responsibilities include managing and fixing forms, conducting audits, building dashboards, setting up GTM/GA4, optimizing pipelines, and recommending Martech tools. The position requires direct collaboration with internal stakeholders and clients, including participating in discovery sessions and gathering requirements.

Key Responsibilities
- Manage and optimize marketing operations processes, including forms, lead flows, and pipeline efficiency.
- Conduct audits of existing Martech setups and recommend improvements.
- Configure, manage, and troubleshoot GTM, GA4, CRM platforms, Webflow, ETL tools, analytics, consent, and chat tools.
- Build and maintain dashboards to provide visibility into marketing performance.




- Recommend, evaluate, and implement Martech tools that support B2B marketing programs.
- Collaborate closely with project managers, developers, and marketers to align operations with campaign goals.
- Participate in client discovery calls and requirement-gathering sessions.
- Clearly communicate dependencies and the interconnectedness of marketing operations with other business functions.

Requirements
- 5–10 years of B2B marketing operations experience.
- SaaS industry experience (preferred).
- Client-facing or agency experience, with the ability to participate in client calls.
- Deep, hands-on expertise with top B2B Martech tools (GA4, GTM, CRM platforms, Webflow, ETL, analytics, consent management, chat tools).
- Strong analytical and problem-solving skills, with the ability to audit and optimize processes.
- Excellent communication and collaboration skills to work effectively wi

📌 Marketing Operations Specialist/Lead (Antioquia)
🏢 NeoWork
📍 Antioquia