? eCommerce Paid Media Analyst

About the Role

At Publicis Global Delivery (PGD), we are looking for an eCommerce Paid Media Analyst to support the execution, monitoring, and optimization of retail media campaigns across leading eCommerce platforms such as Amazon Ads, Walmart Connect, Criteo, and Instacart.

This role is idóneo for someone with 2–3 years of experience in digital marketing, eCommerce, or retail media, who is passionate about performance, conversion optimization, and data-driven decision making.

Unlike other paid media disciplines, eCommerce focuses not only on driving traffic, but on converting shoppers into customers and maximizing online sales.

? Key Responsibilities

Set up, launch, and manage eCommerce and retail media campaigns across platforms such as Amazon Ads, Amazon DSP, Walmart Connect, Criteo, and Instacart

Monitor daily pacing, budgets, and performance to ensure campaigns meet KPIs and business goals

Optimize campaigns to improve conversions, ROAS, and overall sales performance

Analyze campaign data and deliver actionable insights and recommendations

Prepare performance reports and post-campaign summaries

Conduct account audits to identify opportunities for improvement





Ensure accuracy and quality in campaign setup and execution

Collaborate with internal teams and stakeholders to drive campaign success

? Key Qualifications

2–3 years of experience in digital marketing, eCommerce, retail media, or paid media operations

Hands-on experience with platforms such as Amazon Ads, Amazon DSP, Walmart Connect, Criteo, Instacart, or similar retail media networks

Strong understanding of eCommerce and retail media KPIs, including ROAS, CTR, CPC, CPA, and conversion rate

Experience implementing and monitoring performance-driven campaigns

English level B2+ or higher

? Key Skills

Strong attention to detail and organizational skills

Analytical mindset and ability to interpret campaign performance data

Ability to adapt and thrive in a fast-paced, constantly changing environment

Proactive attitude and eagerness to learn

Strong communication and teamwork skills

? Why Join PGD?

Work with global brands and leading retail media platforms

Gain exposure to one of the fastest-growing areas in digital marketing

Continuous learning and career development opportunities

Collaborative, innovative, and inclusive culture

📌 E-Commerce Retail Media Analyst (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia