The Country Manager will lead and grow the company’s business in Colombia by developing and executing a country strategy aligned with LATAM priorities, driving revenue and profitability, building high-performing local teams, and ensuring operational excellence and full compliance with local regulatory requirements. Key Responsibilities:

Develop and implement the business strategy for Colombia aligned with LATAM priorities (market entry, expansion, product localization).

Own P&L; for Colombia; set revenue, margin, and growth targets and deliver against them.

Build and lead a cross-functional leadership team in Colombia (sales, marketing, customer success, operations, finance, legal, HR).

Identify and prioritize country market opportunities, lead market entry, partnerships, and M&A; initiatives.

Create go-to-market plans tailored to Colombia, including pricing, channel strategy, and local partnerships.

Ensure compliance with local regulations, tax, employment law, and data/privacy requirements.

Drive customer acquisition, retention, and satisfaction; oversee major client relationships and enterprise contracts.

Optimize operational processes, supply chain/logistics (if applicable), and resource allocation within Colombia.

Represent the company with local stakeholders: government, industry associations, investors, and media.

Recruit, mentor, and develop senior local talent; foster inclusive, high-performance culture within the country.

Report regularly on KPIs, risks, and opportunities to executive leadership; implement corrective actions as needed.

Required

Qualifications

10+ years of leadership experience with progressive P&L; responsibility; prior Country Manager, GM,



or senior leadership experience preferred.

Proven track record of scaling business operations in Colombia.

Strong commercial acumen in sales, partnerships, and go-to-market execution.

Experience operating in complex business environments, including regulatory compliance and multi-stakeholder management. LATAM exposure is a plus.

Fluency in Spanish required; professional English proficiency required. Portuguese is a plus.

Bachelor’s degree required: MBA or equivalent strongly preferred. Core Skills & Competencies:

Strategic thinker with strong analytical and financial skills.

Excellent leadership, talent development, and change-management capabilities.

Negotiation and stakeholder-management skills at executive and government levels.

Strong understanding of the Colombian market and business environment; LATAM cultural awareness is a plus.

Results-driven, decisive, with high integrity and resilience.

Comfort with ambiguity and rapid change in high-growth environments.

Key Performance

Indicators (examples)

Country revenue growth and margin targets (Colombia)

Customer acquisition and retention performance within the Colombian market

Market share growth in Colombia

Time-to-market for new products, services, or commercial initiatives within Colombia

Operational efficiency (cost-to-serve, EBITDA) at country level

Employee engagement and leadership effectiveness within the country

Execution of local commercial strategy and business expansion within Colombia Compensation & Benefits:

Competitive base salary, performance-based bonus, and potential participation in long-term incentive plans, aligned with role scope and company policy.

📌 Country Manager - Colombia (Bogotá)
🏢 Omni Logistics
📍 Bogotá