Description
Copywriter (Conversion-Focused Marketing)

Location: Remote
Compensation: $1300 - $1600

Position Overview
We are looking for a performance-driven Copywriter who understands how to create messaging that converts.
This role is adecuado for someone with strong experience writing:
- landing pages
- email campaigns
- nurture sequences
- paid ad copy
- funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.
We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

Landing Pages & Funnel Copy
- Write and optimize high-converting landing pages, sales pages, and lead generation funnels
- Develop messaging tailored to different audience stages (awareness, consideration, conversion)
- Improve CTA performance, offer positioning, and conversion flow




- Collaborate with designers and marketers to align visuals and messaging

Email Marketing & Lifecycle Campaigns
- Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
- Develop lifecycle messaging for lead generation, retention, and re-engagement
- Support segmentation-based email marketing strategies
- Optimize subject lines, hooks, CTAs, and conversion-focused messaging

Paid Advertising & Campaign Support
- Write ad copy for Meta, Google, LinkedIn, and other paid channels
- Create performance-driven hooks and messaging frameworks
- Support campaign testing and copy iterations based on results

Content & Optimization
- Conduct audience research and competitor analysis
- Support SEO-aware landing page and website content creation
- Analyze campaign performance and improve messaging based on engagement and conversion data
- Assist with A/B testing initiatives for headlines, CTAs, and offers

Requirements

Must-Haves

📌 Copywriter (Colombia)
🏢 Pavago
📍 Colombia