Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
A Day in the Life
As a Principal Advanced Analytics Analyst, you will be joining the Integral DAIME group dedicated to driving Medtronic marketing excellence through brand reputation, superior experiences, demand generation and measurable ROI. We are looking for a candidate that is intellectually curious and passionate about making a difference in the world.

The Principal Advanced Analytics Analyst, acts as a strategic advisor on our communication and marketing campaigns. You will partner with performance marketing, activation, digital teams, business units, and external partners to define measurement strategies,



track results, and report outcomes across PESO channels. You will create reports and visualizations that explain what is working, what is not, and why.

In addition, the role requires a strong understanding of ROI measurement methods such as Marketing Mix Modeling (MMM) and test-and-control analysis to accurately assess the true impact of campaigns. You will collaborate with vendors to guide the development, validation, and business interpretation of advanced statistical models, including marketing mix modeling (MMM), test-and-control methodologies and forecasting.
Responsibilities may include:
- Analyze digital and media performance across channels (search, display, social, email, video, and website) and provide actionable insights to improve ROI.
- Own measurement frameworks, KPIs, and tagging to ensure accurate reporting.
- Partner with marketing and activation teams to support media planning, tar

📌 Principal Advanced Analytics Analyst (Bogotá)
🏢 Medtronic
📍 Bogotá