Job Description:
Role Purpose: The Manager executes media campaigns for the client. They ensure
efficient completion of campaign work, perform insightful data analysis, and
communicate optimizations and recommendations internally. They are responsible
for managing daily pacing and performance checks and are the first line of
defense for QA process to ensure campaign executions deliver as planned.
Managers collaborate with Hub Buying leads to contribute to reports and
activation. The adecuado candidate is well-versed in the planning process
and demonstrates the ability to translate a brief into campaign strategies and
eventually into tactical plans within buying platforms or insertion orders.
They demonstrate subject matter expertise and in-depth knowledge of the buying
platforms and partners they are responsible for operating. The role
is internal facing but the ability to communicate clearly about rationale and
campaign results is essential.
Key Accountabilities:
* Responsible for managing a portfolio of campaigns across channels in
platform
* Collaborate as a team to accomplish tasks efficiently, ensuring seamless
campaign execution
* Provide oversight of plans to ensure optimizations and pacing are delivering
expected performance
* Analyze data to interpret results and communicate
insights and optimization recommendations
* Ensure pre-launch and post-launch QA processes are properly completed for all
campaigns
* Develop tactical recommendations showcasing strong rationale and innovative
thinking
* Maintain up-to-date proficiency with buying platforms and
technology required to execute programmatic campaigns and plan/book direct
campaigns
* Demonstrate understanding of audience strategy and ability to interpret and
implement in-platform
* Assist with pixel and tag generation, implementation, and quality assurance.
* Demonstrate a foundational understanding of digital media ecosystem,
including all elements of the tech and how they work together (DSPs, SS
📌 Programmatic Specialist (Bogotá)
🏢 Dentsu
📍 Bogotá