PAID SEARCH SPECIALIST (Google Ads | B2B Lead Generation
Part time / Full time
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Your Role
We're looking for a
hands-on Paid Search Specialist
who thrives on building and optimizing Google Ads campaigns that generate high-quality B2B leads across international markets.

You'll play a key role in scaling our global candidate acquisition engine by owning high-intent Google Search campaigns while collaborating closely with our Creative and Growth teams to continuously improve performance.

If you're passionate about Google Ads, performance marketing, experimentation, and data-driven optimization, we'd love to hear from you.

At The General Talent Co., we connect the world's best marketers with some of the most innovative companies across Europe and North America. In this internal role, you'll help us attract exceptional marketing talent through highly optimized acquisition campaigns.

To be successful in this role, you'll have proven hands-on experience running Google Ads (Paid Search) campaigns for




B2B businesses across multiple international markets.
Responsibilities
- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates.
- Analyze campaign performance and transform data into actionable recommendations that improve acquisition e

📌 PAID SEARCH SPECIALIST (Bogotá)
🏢 The Global Talent
📍 Bogotá