Job Overview

If you're passionate about strategic marketing, digital product growth, and using data to drive results, this opportunity could be for you.

At Rootstack, we're looking for a Marketing professional who wants to be part of a constantly growing team, participating in positioning strategies, demand generation, and the launch of technology products with a real impact on the business.

Duties

- We're currently seeking a Marketing professional with approximately two or more years of experience, results-oriented, and interested in driving the growth and positioning of digital products.
- We're looking for someone who actively participates in the marketing strategy for technology products, collaborating with multidisciplinary teams to increase visibility, generate demand, strengthen positioning, and contribute to acquiring new customers.
- We're looking for an analytical, creative, and proactive profile, capable of transforming data into concrete actions, participating in launch and growth strategies, creating valuable content, and supporting initiatives that drive product adoption.
- If you don't feel you meet all the requirements, don't worry. We would like to learn about your experience and assess whether your profile is a good fit for this opportunity.

Main Responsibilities and Requirements:

- Experience in digital marketing, preferably promoting digital products or technology services.
- Involvement in product launch, positioning, or growth strategies (Go-To-Market, demand generation, or similar initiatives).
- Ability to analyze metrics and KPIs to optimize campaigns and make data-driven decisions.
- Knowledge of SEO and content optimization.




- Experience in branding, brand positioning, and value proposition.
- Proficiency with tools such as Google Analytics, Search Console, or similar platforms.
- Experience managing digital campaigns, social media, and content focused on demand generation.
- Experience creating content for social media, articles, digital assets, and corporate or promotional videos.
- Experience using a CMS, preferably Drupal.
- Interest in or experience using Artificial Intelligence tools to optimize marketing processes, content generation, and analytics.

Benefits We Offer

- Proven experience in digital marketing or a related field with a strong understanding of SEO tools, web analytics reporting, and social media management.
- Demonstrated success managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, or other paid advertising channels.
- Technical proficiency with HTML, CSS, JavaScript, SQL or other coding languages is preferred for website management and campaign setup.
- Familiarity with Google Analytics, Google Tag Manager, marketing automation tools, and web analytics reporting is essential for tracking campaign effectiveness.
- Experience working with content creation tools like Adobe Photoshop or Adobe Creative Suite to produce compelling visual content.
- Knowledge of e-commerce platforms and content management systems (CMS) is highly desirable for managing product listings and landing pages.
- Strong copywriting skills combined with the ability to craft engaging messages tailored for B2B or B2C audiences.

Inicial Salary: 1600$

Job Type: Full-time

Work Location: Remote

📌 Digital Marketing Specialist (Colombia)
🏢 Rootstack
📍 Colombia