We're looking for a data-driven Paid Search Specialist to join our digital marketing team and drive high-performing PPC campaigns across major search platforms.

In this role, you'll be responsible for planning, executing, optimizing, and analyzing paid search campaigns that generate qualified leads, increase online visibility, and maximize return on investment. If you're passionate about performance marketing, enjoy working with data, and thrive in a results-oriented environment, we'd love to hear from you.

Key Responsibilities

- Develop, launch, and manage paid search campaigns across Google Ads and Microsoft Advertising (Bing Ads).
- Conduct keyword research and audience targeting to maximize campaign performance.
- Write compelling ad copy and optimize landing pages to improve conversion rates.
- Monitor campaign performance and provide data-driven optimization recommendations.
- Manage campaign budgets, bidding strategies, and pacing to achieve KPIs.
- Perform A/B testing on ad creatives, landing pages, and targeting strategies.
- Collaborate with marketing, content, and analytics teams to align campaign objectives.
- Ensure campaigns comply with advertising platform policies and brand guidelines.
- Use analytics platforms to measure performance and prepare regular reports for stakeholders.
- Stay current with industry trends, search engine updates, and PPC best practices.

Requirements:

Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of hands-on experience managing Google Ads and Microsoft Advertising (Bing Ads) campaigns.




- Strong analytical skills with experience using Excel for campaign analysis.
- Experience with keyword research tools and bid management platforms.
- Ability to write effective ad copy and optimize landing pages.
- Experience with Google Analytics or similar web analytics platforms.
- Excellent organizational, communication, and time management skills.
- Google Ads Search Certification (or equivalent).

Preferred Qualifications

- Experience managing additional paid media channels such as Display, Social, or Remarketing campaigns.
- Experience with eCommerce platforms and product feed management.
- Familiarity with SEMrush, Search Ads 360 (SA360), Marin Software, or similar campaign management tools.
- Advanced Excel skills, including pivot tables and data visualization.
- Basic knowledge of HTML, CSS, or web development.
- Google Analytics Individual Qualification (GAIQ) certification.
- Previous agency or multi-client experience.
- Understanding of Conversion Rate Optimization (CRO) best practices.

What We Offer

- 100% remote work environment.
- Competitive monthly compensation.
- Opportunity to work on high-impact digital marketing campaigns.
- Collaborative and performance-driven team environment.
- Professional growth and continuous learning opportunities.

Compensation

- Salary: USD $2,500 – $3,000 per month.
- Contract Type: Independent Contractor.
- Remote Position: Full-time.

Job Type: Full-time

Application Question(s):

- What is your salary expectation for this position? (In USD please)
- Please share you Linkedin profile so we can validate your competente experience showed in your CV

Work Location: Remote

📌 Paid Search Specialist (Colombia)
🏢 REMOTE TECH SOLUTIONS
📍 Colombia