Senior Platform Manager

The Role Objective

Platform Manager of Audience Planner Technology

Responsibilities

Key responsibilities are as follows:

- Own end to end roadmap/enhancement/bug tracking for Advanced TV Audience Planner.
- Own, define and drive the strategy and product roadmap associated to Advanced TV Audience Creation/Maintenance/Expansion
- Work closely with business stakeholders to create an end-to-end user experience of our custom audience segmentation process and coordinate prioritization between Product, Innovation, and Engagement Teams
- Own roadmap enhancement prioritization from Leadership, Sales and Operations
- Ability to reliably and repeatedly identify business problems and propose product solutions.
- Gather, analyze, and prioritize product requirements based on stakeholder input.
- Drive the product discovery and delivery processes for initiatives within this area.
- Become an expert in proprietary Advanced TV Audience market/ecosystem.

Candidate Requirements





The successful candidate has:

- 3+ years of direct Product Experience
- Experience and familiarity in the advertising, marketing, AdTech/MarTech space including, addressable TV, CTV, OTT, data, Ad serving, CRM, OMS, DSPs, and SSPs (Tech Stack)

Data Structure/SQL Query experience

- GCP Big Query and Cloud Storage Experience is a plus
- Python or other programming languages for Data Manipulation and Analysis.
- Knowledge of Geolocation databases is a plus.
- Ability to work with cross-functional teams across an array of stakeholders such as end-users, business leads, and technical & product teams
- Experience with UI/UX requirements and documentation
- Excellent oral and written communication skills
- BS/BA or above in Business, Communications, Computer Science, or related field.

📌 Senior Platform Manager (Colombia)
🏢 WPP Media
📍 Colombia