About Stratas Health

Stratas Health is redefining medical management with innovative solutions for a smarter, more efficient healthcare future. We are transforming healthcare leadership with AI, innovation, and talent management, specializing in men's health clinics across the nation.

Our comprehensive management solutions empower growth and success in healthcare through expert support across staffing and recruitment, financial management, marketing and advertising, operational training, procurement, and franchise opportunities. We partner with organizations to streamline operations, scale efficiently, and deliver top-quality patient care while helping medical professionals advance their careers in rewarding healthcare environments.

With a commitment to innovation, excellence, and integrity, Stratas Health leads the nation's premier network of men's health clinics, providing expert management and cutting-edge solutions that drive measurable results.

Position Overview

Are you ready to lead the future of digital marketing in healthcare? The Stratas Health team is expanding, and we're seeking an experienced Senior Digital Marketing Strategist who will spearhead AI-powered digital marketing initiatives across multiple channels. This role represents a unique opportunity to combine strategic marketing leadership with cutting-edge AI implementation in a rapidly growing healthcare management company.

You'll work at the intersection of performance and branding, delivering comprehensive digital solutions that drive measurable business growth while advancing our mission to transform men's healthcare delivery nationwide.

Key ResponsibilitiesStrategic Leadership & Campaign Management

- Oversee the planning, execution, and optimization of integrated digital marketing campaigns across paid search, paid social, SEO, display, and email marketing channels
- Develop and execute data-driven strategies aligned with business objectives for men's health clinics and organizational growth
- Lead the implementation of AI-powered marketing and advertising solutions across all digital channels
- Manage a portfolio of healthcare marketing projects from strategy development through execution and performance reporting
- Work across multiple teams to design and execute marketing strategies that align with client goals and business objectives

Performance Optimization & Analytics

- Optimize campaign performance using data insights, A/B testing, advanced analytics, and consumer research
- Conduct detailed site audits to identify opportunities for technical and content improvements across healthcare websites
- Track, analyze, and report on cross-channel performance data with actionable insights
- Produce meaningful marketing KPI dashboards and deliver comprehensive performance reports using Google Looker Studio, Google Analytics, and other platforms
- Monitor key metrics and generate weekly/monthly campaign reports to inform strategic decisions
- Analyze cross-channel performance data and extract actionable insights to drive continuous improvement

SEO & Content Strategy

- Develop and execute comprehensive keyword strategies aligned with healthcare business goals
- Implement on-page optimization including content development, metadata enhancement, and internal linking strategies
- Plan and manage off-page SEO initiatives such as link building, outreach campaigns, and authority development
- Conduct SEO audits and support ongoing content optimization efforts for medical services and healthcare information
- Ensure proper tracking and tagging across platforms via Google Tag Manager and other tools

AI Integration & Innovation

- Implement proprietary AI technologies and best practices across all marketing initiatives
- Leverage AI tools for campaign optimization, audience targeting, creative development, and performance prediction




- Stay current with emerging AI marketing technologies and identify opportunities for implementation in healthcare marketing
- Use AI-powered tools daily to enhance efficiency, decision-making, and campaign effectiveness
- Deliver creative and copy recommendations based on historical performance data and AI-driven insights

Cross-Functional Collaboration

- Partner with creative teams, web developers, and content specialists to design cohesive marketing strategies
- Collaborate with project managers to deliver tailored solutions that meet specific requirements
- Work with healthcare staffing, operations, and franchise teams to align marketing with organizational goals
- Translate performance insights into tactical recommendations and contribute to strategic planning sessions
- Support patient acquisition and clinic growth initiatives through targeted marketing campaigns

Client & Stakeholder Communication

- Provide clear, professional written and verbal communication to internal stakeholders and healthcare partners
- Present campaign strategies, performance reports, and recommendations to leadership
- Ensure alignment between marketing initiatives and broader organizational objectives
- Support business development efforts through compelling marketing presentations and materials

Required QualificationsExperience

- Minimum 5-8 years of progressive experience in digital marketing, with demonstrated expertise across multiple channels
- Proven hands-on experience with Facebook Ads, Google Ads, and other major advertising platforms (REQUIRED)
- Preferably 5+ years of SEO experience, ideally in an agency, healthcare, or professional services environment
- Strong track record of developing and executing integrated digital campaigns that drove measurable business results
- Experience managing marketing budgets and optimizing ROI across multiple channels

Technical Proficiency

- Required: Advanced proficiency with Google Ads, Google Analytics, Google Search Console, Meta Ads Manager
- Required: Experience with SEO platforms such as SEMrush, Ahrefs, or similar tools
- Required: Working knowledge of Excel/Google Sheets (conditional statements, pivot tables, VLOOKUP)
- Preferred: Familiarity with project management tools including Basecamp, Monday.com, Trello, or Asana
- Preferred: Experience with CRM systems, particularly Salesforce
- Preferred: Experience with marketing automation platforms and email marketing tools
- Experience implementing proper tagging and tracking via Google Tag Manager and analytics platforms

AI & Innovation

- 1-2 years of hands-on experience implementing AI marketing and advertising solutions (PREFERRED)
- Demonstrated ability to leverage AI tools for campaign optimization, audience analysis, and performance enhancement
- Eagerness to integrate emerging AI technologies into daily workflows and marketing strategies
- Forward-thinking approach to adopting innovative marketing technologies

Skills & Competencies

- Strong analytical mindset with ability to extract insights from complex data sets
- Excellent project management skills with proven ability to manage multiple priorities in a deadline-oriented environment
- Outstanding written and verbal communication skills
- Full professional proficiency in English (written and spoken)
- Detail-oriented with strong attention to accuracy and quality
- Proactive, curious, and eager to learn and grow with the team
- Interest in pursuing a career in performance-oriented digital marketing within healthcare

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Communications,



or related field (or equivalent experience)
- Experience in healthcare, medical services, B2B professional services, or related industries
- Experience supporting purpose-driven or mission-focused healthcare organizations
- Familiarity with landing page optimization, conversion rate optimization, and user experience principles
- Experience with A/B testing frameworks and experimentation methodologies
- Understanding of healthcare marketing regulations and compliance considerations (HIPAA awareness a plus)
- Experience marketing to male demographics or specialized healthcare services

What Success Looks Like

In this role, you'll be successful when you:

- Drive measurable improvements in campaign performance across all digital channels
- Successfully integrate AI technologies that enhance efficiency and results for healthcare marketing
- Deliver data-driven insights that inform strategic decisions and drive clinic growth
- Build and maintain strong collaborative relationships across teams
- Stay ahead of industry trends and continuously bring innovative ideas to the table
- Contribute to Stratas Health's mission of transforming men's healthcare through effective marketing strategies
- Support patient acquisition goals and clinic expansion initiatives through targeted campaigns

Interview Process

Our comprehensive interview process includes:

- Initial screening conversation
- Skills assessment project demonstrating strategic and analytical capabilities
- Portfolio presentation of past work, campaigns, and measurable results (REQUIRED)
- Team interviews with cross-functional stakeholders
- Final conversation with leadership

Please be prepared to provide a portfolio of past work, campaign examples, and documented performance results.

Compensation & Benefits

We offer a competitive compensation package based on experience and demonstrated capabilities, including:

- Competitive salary commensurate with experience
- Paid Time Off (PTO)
- Remote or Hybrid work options
- Professional development opportunities
- Opportunity to make meaningful impact in men's healthcare
- Collaborative, innovation-driven work environment

Work Environment

- Deadline-oriented environment with fast-paced project cycles
- Collaborative culture with cross-functional teams
- Emphasis on innovation, data-driven decision making, and continuous improvement
- Supportive team structure with opportunities for professional growth
- Healthcare-focused mission with real-world patient impact

Why Join Stratas Health?

This is more than a marketing role—it's an opportunity to drive real impact in men's healthcare. You'll work with a team that's passionate about innovation, committed to excellence, and dedicated to improving healthcare access and quality nationwide.

At Stratas Health, you'll gain exposure to cutting-edge AI technologies, work with a high-performing team managing the nation's premier network of men's health clinics, and contribute to a mission that transforms lives. We're scaling rapidly, and we're looking for someone to grow with us as we redefine medical management for a smarter future.

If you're excited about combining strategic marketing leadership with AI innovation in a purpose-driven healthcare company, we want to hear from you.

How to Apply

Please submit your application including:

- Current resume (in English) - REQUIRED
- Portfolio or case studies demonstrating relevant digital marketing work and measurable results - REQUIRED
- Brief cover letter explaining your interest in this role and experience with AI-powered marketing

Note: Please submit your resume in English.

Job Types: Full-time, Permanent

Education:

- Bachelor's (Required)

Experience:

- Digital Marketing: 5 years (Required)
- AI Powered Campaigns: 1 year (Required)

Language:

- English (Required)

License/Certification:

- Google Adwords Certification (Preferred)

Location:

- Desde casa (Preferred)

📌 Senior Digital Marketing Strategist - AI-Powered Campaigns (Colombia)
🏢 Stratas Health Solutions
📍 Colombia