Bogota Serene Lodging (BSL) is looking for proactive and solution-oriented Digital Marketing & Website Coordinator to support our growing tourism company.
This FREELANCE position focuses on maintaining and optimizing our website supporting digital marketing initiatives aimed at international travelers to Colombia for medical or dental procedures, it is mandatory to know CONVERSATIONAL ENGLISH.
The selected candidate will collaborate with our marketing team to improve website performance, publish content, monitor SEO, support social media operations, etc.
Main Responsibilities:
-Maintain and update the company website (WordPress/Webflow)
-Upload and optimize website content
-Apply basic SEO best practices
-Monitor Website performance and user experience
-Coordinate website improvements with the design and marketing team
-Track website and social media performance using analytics tools
-Help optimize conversion funnels and landing pages