About the Opportunity

LMG Staffing Solutions is partnering with a high-growth, design-driven digital marketing agency to identify a Senior Paid Media Specialist. This is a fully remote opportunity supporting a collaborative, performance-focused team working with ambitious clients across multiple industries.

This role is idóneo for a strategic and hands‑on paid media expert who understands how campaigns drive real business outcomes—not just traffic. You’ll have ownership over performance, budgets, and execution across multiple channels.

Account Ownership & Execution
- Manage a portfolio of paid media accounts end-to-end
- Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms
- Oversee budgets and ensure performance, efficiency, and scalability
- Maintain clean campaign structures and testing frameworks
- Own performance outcomes and reporting accuracy

Tracking & Measurement
- Implement and validate tracking using GA4 and Google Tag Manager
- Build and manage tags, triggers, and variables
- Ensure alignment between platform data and analytics tools




- Troubleshoot tracking and data discrepancies

Strategy & Optimization
- Align paid media strategies with business goals and KPIs
- Translate data into actionable insights and recommendations
- Develop testing roadmaps across audiences, creatives, and bidding strategies
- Support forecasting and budget planning

Collaboration & Leadership
- Act as a senior resource for campaign QA and troubleshooting
- Partner with cross‑functional teams (creative, strategy, analytics)
- Support and mentor junior team members
- Contribute to process improvements and best practices

What We’re Looking For
- 5–7+ years of paid media experience (agency experience preferred)
- Strong expertise in Google Ads and Meta (required)
- Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus
- Advanced experience with GA4 and Google Tag Manager
- Strong understanding of attribution, tracking, and performance meas

📌 Senior Paid Media Specialist (Medellín)
🏢 Logical Media Group
📍 Medellín