Publicis is looking for a data-driven, detail-oriented Audience Strategist (Manager Level) to join our offshore team.
This role is critical in supporting the development of connected paid and owned media strategies, leveraging insights from multiple platforms and tools.
You'll collaborate closely with strategy leads, media planners, and CRM teams to drive performance through smart, insight-led audience recommendations.
Overview
Training & Enablement
Train and mentor other strategists on tools, data, processes, and audience development best practices
Create enablement materials such as templates, walkthrough guides, and case studies to support capability and upskill across the agency teams
Stay current with platform updates, data trends, and audience capabilities to identify innovation opportunities
Responsibilities
Key Responsibilities:
Strategy & Insights
Analyze first-, second-, and third-party data using various platforms to uncover insights that shape targeting strategies and identity audience opportunities
Translate behavioral, transactional, and engagement data into actionable segmentation approaches across CRM and media




Develop and optimize multi-channel audience strategies that connect paid media (social, programmatic, search) with owned channels (email, SMS, site personalization)
Produce clear and concise insight decks and audience briefs to support campaign planning and execution
Maintain ongoing documentation of tools used, audience segment libraries, and performance learnings to enhance repeatability
Qualifications
4–6 years of experience in audience strategy, CRM, or digital media strategy
Hands‐on experience with tools like GWI, MRI, Epsilon PeopleCloud, Stat Social, Salesforce Data Cloud, Adobe Audience Manager
Demonstrated ability to derive and translate insights into targeting recommendations
Experience working within cross‐functional teams across media and CRM
Comfortable working in fast‐paced environments and collaborating across time zones
Experience supporting North American or European agency/client teams
Familiarity with identity resolution and cleanroom environments
Understanding of general data privacy considerations for audience strategy
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📌 Media Research & Insights Specialist (Bogotá)
🏢 Publicis Groupe ANZ
📍 Bogotá