It's never been a more exciting time to join Vistra.At Vistra our purpose is progress.
We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.But progress only happens when people come together and take action.
And we're absolutely committed to building a culture where our people can do just that.We have an exciting opportunity for you to join our team as Regional Marketing Manager - LATAM, reporting to the Regional Marketing Director.
This role is based in Bogota and has a regional focus enabling you to make a significant impact to our Americas business and its growth.Purpose of RoleThis individual is a highly organized and proactive Regional Marketing Manager, supporting the execution of regional marketing activities and global campaign activation.
The role demonstrates an ROI mindset on marketing initiatives, targeting specific metrics such as improved brand awareness of Vistra, increased lead generation, Net Revenue Retention (NRR), and improvements to the conversion of opportunities.Utilising storytelling skills and creative intelligence, this role delivers differentiation in a content-rich, multi-channel environment.Working closely with the Regional Head of Marketing and/or the Regional Marketing Director, you will ensure smooth delivery of campaigns, events, and marketing initiatives within the region.
You will play a key role in coordinating logistics, managing assets, and supporting day-to-day marketing operations.This is an excellent opportunity for someone with a strong attention to detail and a learning mindset who is looking to grow within a integral marketing organisation.Key ResponsibilitiesCampaign & Activity CoordinationSupport execution of global campaigns at the regional levelCoordinate timelines, deliverables,



and internal communications for marketing activitiesAssist in adapting global materials for regional useCraft and deliver marketing strategies for selected business units, considering all aspects of the buyer journey and its channelsUtilise marketing platforms and their first-party data to drive informed marketing decisionsEvent & Client Engagement SupportCoordinate logistics for regional events, webinars, and client engagementsSupport both marketing-led and sales-led activitiesEnsure a high-quality and consistent experience for clients and prospectsMarketing Asset ManagementOrganise and maintain regional marketing materials and collateralEnsure assets are up-to-date, properly stored, and accessible to local teamsSupport distribution of materials across sales and marketing stakeholdersBuild new sales presentations, collateral, and customer-facing materials that reflect Vistra brand standardsWork with commercial and account teams to embed campaign materials and sales assets into their everyday workflows, ensuring an effective feedback loopCoordinate sales and marketing efforts to boost campaign performance and brand awarenessPartner with sales leadership on supporting sales enablement assets and initiativesDrive synergies across geographical regions and service lines to enhance the client experience, strengthen client relationships, and facilitate salesOperational & Administrative SupportAssist with campaign setup and tracking in HubSpotSupport reporting and tracking of regional marketing activitiesPrepare and manage monthly, quarterly,



and annual dashboards to monitor commercial performanceHelp manage internal processes to ensure efficient executionSupport budget tracking and reconciliation for regional marketing activitiesCoordinate with vendors and support invoice processingEnsure timely and accurate documentation of expensesTeam Support & DevelopmentProvide day-to-day support to the Regional Head of Marketing and/or Marketing DirectorCollaborate with global marketing and content marketing teams as neededBuild foundational knowledge of Vistra solutions, Ideal Customer Profile (ICP), and marketing processesAttributes & Technical SkillsTechnical Skills & ToolsProficient in using marketing automation platforms (HubSpot preferred) and CRM softwareExpert user of Microsoft packages (Word, Excel, PowerPoint)Familiarity with campaign tracking, reporting tools, and analyticsBehavioural AttributesStrong organisational skills and exceptional attention to detailAbility to manage multiple tasks and deadlines effectivelyStrong communication and teamwork skillsPositive, proactive attitude with a willingness to learn and growAbility to work effectively in a fast-paced, global environment3–5 years of experience in marketing, marketing coordination, or related entry-level marketing rolesDemonstrated experience owning and managing campaigns, content, and buyer journey experiencesExperience supporting or working within cross-functional, multi-region teamsEducation and Professional QualificationBachelor's Degree in Marketing, Business, Communications, or a related field, or equivalent professional qualification.What Success Looks LikeSmooth and timely execution of regional campaigns and eventsWell-organised, accessible, and up-to-date marketing materials and collateralReliable day-to-day support for the Regional Head of Marketing and broader teamAccurate and timely budget and activity trackingMeasurable improvements in brand awareness, lead generation, or NRR within LATAMStrong working relationships with sales, commercial, and global marketing teams
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📌 Marketing Manager Americas (Bogotá)
🏢 Vistra
📍 Bogotá