Performance Marketing Specialist
Position Type: Full-Time, RemoteWorking Hours: U.S. Time ZoneLocation: Remote (Pakistan, LATAM, South Africa, Philippines Preferred)
About the Role
We are seeking a highly analytical and execution-focused Performance Marketing Specialist to develop, manage, and optimize paid marketing campaigns across multiple digital advertising platforms.
This role is ideal for a data-driven marketer who understands how to build scalable acquisition systems while balancing creativity, experimentation, and ROI optimization.
You will oversee campaigns across Google Ads, Meta, LinkedIn, and additional paid channels, ensuring every campaign is optimized for measurable business growth.
The idóneo candidate thrives in fast‐paced environments, understands full-funnel marketing, and continuously improves campaign performance through testing, analytics, and strategic optimization.
What You'll Own
Campaign Strategy & Execution
Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms
Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth
Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures
Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging
Manage campaign launches, scaling initiatives, and ongoing optimization efforts
Optimization & Growth
Monitor campaign performance daily and identify optimization opportunities
Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies
Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL
Experiment with new campaign formats, acquisition strategies, and audience segments
Stay updated on advertising platform updates, algorithm changes, and industry best practices
Analytics & Reporting
Track and analyze KPIs including CTR, CPC, CPA, CPL, ROAS, conversion rates,



and funnel performance
Use Google Analytics, Google Tag Manager, and advertising dashboards to evaluate campaign effectiveness
Prepare weekly and monthly performance reports with actionable insights and optimization recommendations
Identify trends, attribution insights, and opportunities for scalable growth through data analysis
Funnel & Conversion Strategy
Understand and optimize the full customer acquisition funnel from ad click through conversion
Collaborate with marketing and sales teams to improve lead quality and conversion performance
Support landing page optimization and conversion-focused marketing initiatives
Ensure campaigns align with broader business growth and revenue objectives
Cross-Functional Collaboration
Work closely with design, content, sales, and marketing teams to improve campaign outcomes
Provide data-backed feedback on ad creatives, messaging, and conversion assets
Contribute to integrated marketing strategies across paid, organic, and outbound channels
What Makes You a Great Fit
Data-driven marketer who enjoys testing, analyzing, and optimizing campaigns
Strong understanding of performance marketing and customer acquisition funnels
Analytical thinker with the ability to turn campaign data into actionable growth strategies
Organized and detail-oriented while managing multiple campaigns simultaneously
Proactive problem-solver focused on continuous improvement and scalability
Comfortable balancing strategic thinking with hands-on execution
Required Experience & Skills
3+ years of hands‐on experience managing paid advertising campaigns
Proven experience with Google Ads, Meta Ads,



LinkedIn Ads, or related paid platforms
Strong understanding of PPC, attribution models, conversion tracking, and paid funnel optimization
Experience using Google Analytics, Google Tag Manager, and related reporting tools
Proven ability to improve ROAS, reduce CPA/CPL, and scale campaigns profitably
Strong communication, project management, and organizational skills
Preferred Experience
Experience with both Lead Generation and E-commerce campaigns
Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo
Understanding of funnel marketing, audience segmentation, and lifecycle marketing
Google Ads or Meta Ads certifications
Experience managing multiple accounts or client portfolios
Experience in SaaS, agencies, professional services, or high-growth startups
What a Typical Day Looks Like
A Performance Marketing Specialist's day revolves around optimization, analysis, and execution.
You will:
Review campaign dashboards and performance metrics
Launch, optimize, and scale advertising campaigns based on real-time data
Collaborate with creative and content teams on new ad assets and messaging
Test new targeting strategies, creatives, bidding approaches, and funnel improvements
Analyze campaign trends and prepare reporting insights for stakeholders
Continuously refine acquisition strategies to improve efficiency and scalability
In essence: you drive measurable business growth through strategic, data-backed paid marketing execution.
Key Metrics for Success (KPIs)
Click-Through Rate (CTR)
Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate Improvements
Lead or Revenue Growth
Budget Utilization Efficiency
Campaign Scaling & Optimization Performance
Interview Process
Application Review
Initial Interview
Technical / Strategy Interview
Final Interview with Leadership
Offer & Background Verification
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📌 Performance Marketing Specialist (Bogotá)
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