Regional Programmatic Lead – LATAM
We are looking for a highly strategic and results-driven Regional Programmatic Lead – LATAM to lead the regional Programmatic practice across Latin America.
This role will serve as the technical and business leader responsible for developing, executing, optimizing, and scaling programmatic media strategies for regional and global clients while ensuring operational excellence and outstanding business performance.
The successful candidate will lead multidisciplinary teams, drive innovation, mentor programmatic specialists, and collaborate closely with Media, Data & Analytics, Ad Operations, Technology, Finance, Client Leadership, and Global stakeholders.
Key Responsibilities
Lead the Programmatic Media strategy across LATAM markets.
Develop full-funnel programmatic media strategies covering Awareness, Consideration, Conversion, and Performance objectives.
Lead, mentor, and develop regional Programmatic teams.
Oversee campaign planning, trafficking, optimization, pacing, and reporting across multiple DSPs.
Ensure campaign delivery meets business KPIs, ROAS, CPA, CPM, CTR, Viewability, Attention Metrics, and Incrementality goals.
Drive optimization through audience insights, machine learning, automation, and predictive analytics.
Develop advanced First-Party Data, CDP, Customer Match, Data Clean Room, and Audience Strategy initiatives.
Ensure accurate implementation of Floodlights, Pixels,



Conversion APIs, Server-Side Tracking, and measurement frameworks.
Act as the primary Programmatic advisor for regional clients and executive stakeholders.
Drive innovation by implementing AI-powered optimization, automation, and emerging media solutions.
Build strategic partnerships with Google, Amazon Ads, The Trade Desk, Microsoft, Yahoo, TikTok, and key technology partners.
Establish regional governance, operational standards, and best practices.
Manage regional forecasting, resource allocation, productivity, and financial performance.
Support new business opportunities, regional pitches, and client growth initiatives.
Technical Expertise
Deep expertise in:
Google Display & Video 360 (DV360)
The Trade Desk (TTD)
Amazon DSP
Google Marketing Platform
Experienc
e8+ years of Programmatic Media experience
.3+ years leading regional or multi-country Programmatic teams
.Experience managing media investments exceeding USD 10M annually
.Proven experience working with regional and integral clients
.Background in media agencies, ad-tech companies, consulting firms, or digital marketing organizations
Qualificatio
nsBachelor's degree in Marketing, Advertising, Communications, Business, Data Analytics, Engineering, or a related fiel
d.Google Marketing Platform Certifications (preferred
(B2/C1) require
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📌 Regional Programmatic Lead – Latam (Bogotá)
🏢 Omnicom Media LATAM
📍 Bogotá