About the job Brand Marketing Manager - LATAM
Role Profile:
Position Title: Brand Marketing Manager
Reporting To: Group Head of Brand and Communications
Department: Brand and Communications
Location: HQ- Colombia (LATAM)
Role Purpose:
The Brand Marketing Manager ensures the brand becomes seen, known, and trusted across the LATAM Market.
You will lead local brand positioning and execute impactful marketing initiatives across retail, community, and media touchpoints building the credibility and relevance needed to support steady adoption today and expansion tomorrow.
You are the local voice of the brand, shaping how we show up and ensuring we always show up well.
Responsibilities
Brand Positioning and Marketing Insight
Localise brand messaging and customer value propositions, ensuring cultural relevance and resonance
Champion deep market intelligence and consumer insights on customer perceptions, cultural nuances, barriers, and motivations
Brand Visibility & Consistency
Expansion of brand presence across priority touchpoints; compliance with brand guidelines
Monitor competitive activity in device financing, telco, and mass‐market tech.
Brand Marketing & Customer Experience
Translate strategy into on‐ground presence: retail branding, activations, sponsorships
Ensure brand consistency and quality across customer touchpoints
Inform placement and timing of marketing activities based on customer movement and demand moments
Influencer, Partnerships & Community Marketing
Build relationships with trusted creators and community partners
Drive campaigns that positively influence perception of financing and unlock word‐of‐mouth growth
Expand reach through grassroots channels and cultural networks
Media & Communications Execution
Manage local PR activities, product storytelling, and interview coordination
Secure earned visibility in tech, finance, and entrepreneurship media




Reinforce the company's role in enabling digital inclusion and financial access
Tailor Group campaigns for local rollout and perception & credibility
Increase brand recognition, positive sentiment, and trust indicators
Activation Outcomes: Delivery of impactful retail/community activations with clear engagement results
Media & Influencer ROI: Volume & quality of earned coverage and creator impact across campaigns
Strategic Insight & Influence: amplify, specifically adapting content and channels for Spanish and support channel performance through insight sharing and engagement tracking
Ensure messaging clarity around financing terms and benefits
Internal Alignment & Strategic Advocacy
Represent the brand voice in the broader Latin America leadership forums
Provide feedback and recommendations that shape GTM and experience decisions
Align cross‐functional teams around strong brand presence and customer‐centricity
Regular, actionable local insights adopted into decision‐making
Operational Excellence: On‐time, on‐budget delivery with continuous improvement
Working Relationships
Internal: Directly accountable to Head of Brand and Communications; work and collaborate with cross‐functional teams including Head of Growth.
External: Partners.
Qualifications
6+ years' experience in brand marketing, experiential activations, and/or communications, with at least 3-5 years focused on the Latin American market.
Deep understanding of Southern African consumer culture and behaviors (nice to have).
Skilled in driving brand presence for mass‐market products.
Able to influence without authority and collaborate across business functions.
Hands‐on executor with a strategic mindset and strong project ownership.
Experience in telecom, device financing, fintech, or youth‐centric consumer brands in the Latin American market is a strong advantage.
Fluent in Spanish and English (written and spoken) is mandatory.
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