We are seeking a highly experienced, growth-oriented E-commerce Store Manager to own and scale our online sales channels, primarily Shopify and TikTok Shop, for the U.S. and Canadian markets. This is a revenue-accountable role, focused on conversion optimization, offer strategy, funnel performance, and cross-channel execution.

This role goes far beyond store maintenance. The E-commerce Store & Growth Manager is responsible for driving revenue growth, improving conversion rates, increasing AOV, and ensuring the store infrastructure supports paid traffic, creators, and high-ticket purchasing behavior.

The adecuado candidate understands high-consideration purchases, U.S. e-commerce standards, and how to align product pages, offers, financing, content, and trust signals to convert traffic into customers.

Core Responsibilities

Store Ownership & Performance

- Own the end-to-end performance of the Shopify store and TikTok Shop
- Ensure optimal store stability, speed, UX/UI, and checkout performance
- Manage products, variants, collections, pricing, and inventory logic
- Maintain compliance with U.S. and Canadian e-commerce regulations (taxes, shipping, policies)

Conversion Rate Optimization (CRO)

- Build and optimize high-conversion product detail pages (PDPs) for high-ticket products
- Optimize:
- Checkout flow
- Shipping clarity and delivery expectations
- Trust signals (reviews, guarantees, FAQs)
- Implement CRO strategies across PDPs, cart, checkout, and post-purchase flows
- Conduct structured A/B testing to improve CVR, AOV, and checkout completion

Offers, Bundles & Revenue Strategy

- Create, test, and optimize offers, bundles, and upsells to increase:
- Conversion rate
- Average Order Value (AOV)
- Develop promotional structures aligned with paid ads and seasonal campaigns
- Ensure offers are clearly communicated across PDPs, landing pages, and checkout

TikTok Shop & Creator Commerce

- Launch, manage, and scale TikTok Shop
- Build and manage affiliate and creator-driven sales programs
- Ensure TikTok-native product pages and pricing strategies




- Coordinate UGC and creator content usage across PDPs and paid traffic

Cross-Functional Collaboration

- Work closely with:
- Paid Ads Managers (Meta, Google, TikTok)
- Content creators and UGC teams
- Operations and logistics partners
- Support paid traffic with:
- Optimized landing pages
- Accurate tracking and attribution

Email, SMS & Retention Support

- Manage or support lifecycle flows:
- Abandoned cart
- Post-purchase
- Nurture and upsell sequences
- Ensure store experience supports retention and repeat purchases

Analytics & Reporting

- Monitor performance using Shopify Analytics, GA4, and CRO tools
- Analyze customer behavior and funnel drop-offs
- Report on KPIs with clear insights and optimization recommendations

Required Qualifications

- Proven experience managing Shopify stores for U.S. and Canadian markets
- Experience owning revenue and conversion performance, not just operations
- Strong background in CRO, funnel optimization, and analytics
- Experience with high-ticket DTC products (USD $1,500+ preferred)
- Hands-on experience with:
- Shopify apps, themes, and integrations
- Checkout and financing solutions
- Offer and bundle creation
- Familiarity with TikTok Shop and creator-based commerce.
- Ability to guide conversion copy, PDP structure, and creative direction.
- Ownership mindset and ability to work independently.

Nice to Have (Plus, Not Required)

- Experience in wellness, fitness, or lifestyle brands.
- Experience with bulky or logistics-heavy products.
- SEO knowledge for Shopify.
- Experience launching or scaling DTC brands from early stages.
- Experience aligning store strategy with paid media scaling.

Key KPIs

- Conversion Rate (Shopify & TikTok Shop).
- Revenue growth & Average Order Value (AOV).
- Cart abandonment & checkout completion rate.
- PDP engagement and financing usage rate.
- Page load speed and store uptime.
- Revenue and AOV.
- Store uptime and error rate.

What This Role Is (and Is Not)

- This role IS: accountable for growth, conversion, and revenue.
- This role is NOT: basic store maintenance or product uploading only.

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📌 Shopify Manager (Colombia)
🏢 Ava Reform
📍 Colombia