Socialtel is more than just accommodation—we create vibrant social experiences for travelers from around the world. By combining stylish accommodations, exciting food & beverage concepts, coworking spaces, wellness, and community-driven events, we deliver unforgettable guest experiences while building strong local connections.

We are looking for an energetic, commercially driven, and hands‑on General Manager to lead our flagship property in Medellín, Colombia. This role is ideal for a hospitality leader who thrives in lifestyle hospitality, enjoys building high‑performing teams, and understands that guest experience and financial performance go hand in hand.

Position Summary

About Socialtel

Socialtel is more than just accommodation—we create vibrant social experiences for travelers from around the world. By combining stylish accommodations, exciting food & beverage concepts, coworking spaces, wellness, and community-driven events, we deliver unforgettable guest experiences while building strong local connections.

We are looking for an energetic, commercially driven, and hands‑on General Manager to lead our flagship property in Medellín, Colombia. This role is adecuado for a hospitality leader who thrives in lifestyle hospitality, enjoys building high‑performing teams, and understands that guest experience and financial performance go hand in hand.

Position Summary

The General Manager is responsible for the overall leadership, financial performance, operational excellence, and brand representation of Socialtel Medellín.



The successful candidate will ensure exceptional guest satisfaction while maximizing revenue, profitability, and team engagement.

This position requires a visible leader who is equally comfortable interacting with guests, motivating employees, analyzing financial reports, and developing business strategies.

Key ResponsibilitiesOperational Leadership

- Lead the day-to‑day operations of the property.
- Ensure all departments deliver exceptional guest experiences.
- Maintain Socialtel brand standards across all operations.
- Oversee Front Office, Housekeeping, Food & Beverage, Maintenance, Security, and Guest Experience.
- Ensure compliance with local regulations, health, safety, and licensing requirements.

Commercial & Revenue Management

- Drive occupancy, ADR, RevPAR, and total revenue.
- Develop local sales initiatives and partnerships.
- Collaborate with Revenue Management and Marketing teams.
- Identify new revenue opportunities through experiences, coworking, events, and F&B.;
- Monitor market trends and competitor activity.

Financial Management

- Prepare and manage annual budgets.
- Achieve GOP and EBITDA targets.
- Control departmental expenses.
- Monitor payroll costs and labor productivity.




- Analyze monthly financial statements and implement corrective actions.

Leadership & People Development

- Recruit, coach, and develop department leaders.
- Build a high‑performance culture.
- Conduct regular performance reviews.
- Promote employee engagement and retention.
- Foster an inclusive and collaborative work environment.

Guest Experience

- Maintain outstanding guest satisfaction scores.
- Resolve escalated guest concerns promptly.
- Continuously improve guest journey and service quality.
- Ensure memorable community‑driven experiences.

Community & Brand Engagement

- Represent Socialtel within the local hospitality community.
- Develop partnerships with tourism organizations, universities, local businesses, and event organizers.
- Support local events and community initiatives.
- Strengthen Socialtel's reputation in Medellín.

QualificationsRequired

- Minimum 5 years' experience as a General Manager in hospitality.
- Experience managing lifestyle hotels, hostels, resorts, or mixed‑use hospitality properties.
- Proven success managing properties with 150+ rooms/beds.
- Strong knowledge of hotel operations, revenue management, finance, and sales.
- Experience leading multicultural teams.
- Demonstrated ability to improve guest satisfaction and financial performance.
- Excellent leadership, communication, and problem‑solving skills.
- Strong understanding of budgeting, forecasting, and P&L; management.
- Fluency in English and Spanish.

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📌 Hotel General Manager - Hospitality Experience REQUIRED (Medellín)
🏢 Destination Group
📍 Medellín