Conversion Specialist

The Conversion Specialist cquisition Marketing plays a pivotal role in optimizing how our brand attracts, engages, and converts top-of-funnel prospects into first-time customers. This role is laser- focused on accelerating conversion rates from marketing campaigns, landing pages, media channels, and acquisition funnels. A blend of performance marketing expertise, data analysis, and a sharp understanding of prospect behavior is essential. You will work closely with paid media, SEO, partnerships, and web teams to drive measurable results in customer acquisition.

REQUIREMENTS

- 5+ years in digital performance marketing, with a focus on top-of-funnel and acquisition conversion optimization
- Proven track record in increasing conversion rates from landing pages and marketing campaigns
- Strong grasp of UX principles, persuasive design, and behavioral psychology applied to acquisition
- Proficient with CRO tools (e.g. Unbounce, VWO, Optimizely, Google Optimize) and marketing analytics platforms
- Experience running and analyzing A/B and multivariate experiments at scale
- Comfortable working cross-functionally in fast-paced, growth-oriented environments
- Ability to turn data into actionable insights and communicate them clearly to stakeholders
- Highly organized,



self-motivated, and results-oriented

RESPONSIBILITIES

- Analyze performance data to identify friction points in Top of Funnel and implement CRO strategies to increase acquisition rates
- Develop, test, and optimize landing pages, lead generation forms, CTAs, and ad-to-page flows across paid and organic channels
- Drive A/B and multivariate tests to improve conversion rates at the earliest stages of the funnel
- Use heuristic, behavioral, and user journey analysis to inform funnel improvements tailored to cold or warm audiences
- Own KPIs related to lead-to-customer conversion, cost per acquisition (CPA), and landing page performance
- Partner with media buyers, SEO specialists, and designers to craft high-converting campaigns
- Personalize acquisition journeys through better segmentation, messaging, and targeting strategies
- Translate insights into clear briefs for copy, design, and dev teams, ensuring consistency from ad click to conversion
- Forecast impact of optimization initiatives and report performance weekly to marketing leadership
- Document test results and develop playbooks to scale successful acquisition patterns

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📌 PERFORMANCE MARKETING - ESPECIALISTA EN CONVERSIONES (Colombia)
🏢 Global DigiOps
📍 Colombia