Location: Must be located in Bogota (3 days at the office)

About the Role

Are you a curious data storyteller who lives and breathes digital culture, trends, and consumer behavior? We are looking for a Consumer Insights & Research Analyst to serve as the strategic engine behind high-profile global brands.

In this role, you will dig deep into secondary data, uncover consumer motivations, and translate complex numbers into compelling, executive-ready presentations and reports. You won’t just read data—you’ll connect the dots to reveal why it matters. If you are passionate about platforms like TikTok and LinkedIn, thrive in fast-paced environments, and love distilling raw data into actionable stories, we want to hear from you!

What You’ll Do

- Mine & Analyze Data: Conduct robust secondary research using specialized platforms to analyze consumer behavior, market dynamics, and competitive landscapes.
- Craft Business Narratives: Translate complex data points into clear, visually engaging PowerPoint presentations, executive summaries, and industry newsletters for global agency clients.
- Track Cultural & Media Trends: Stay ahead of digital culture, social media shifts (TikTok, LinkedIn, etc.), and emerging market trends to provide rich context to your analysis.
- Ensure Deliverable Quality: Collaborate closely with internal strategy teams and design support to deliver high-impact outputs strictly within project deadlines.
- Maintain Operational Transparency: Keep internal stakeholders updated on project progress,



proactively raising flags and managing timelines with clear, open communication.

What We Are Looking For

- 5+ years of experience in Market Research, Consumer Insights, Media Research, or Business Analytics within media/advertising agency networks, research consultancies, or multinational consumer insight teams.
- Data Mining Expertise: Hands-on experience with specialized research or social listening tools (e.g., Talkwalker, GWI, Statista, Mintel, Brandwatch, Sprinklr, or similar). Google search alone won't cut it!
- Integral Brand Experience: A proven track record supporting recognized global or top-tier regional brands (US market experience is a big plus). (Note: Profiles with exclusive background in the fashion/apparel industry will not be prioritized for this specific scope).
- Exceptional English Communication: Advanced written and verbal US English (B2+/C1 level) with strong corporate storytelling skills.
- Tool Proficiency: Advanced skills in MS PowerPoint and MS Excel.
- Soft Skills: Highly collaborative, proactive, detail-oriented, with strong briefing comprehension and a high commitment to deadlines and transparency.

Nice-to-Haves

- Direct experience researching the US consumer market.
- Background in brand crisis monitoring or campaign activation tracking.
- Familiarity with Generative AI tools to streamline research synthesis.

Ready to take your insight generation skills to the next level with global accounts?

#J-18808-Ljbffr

📌 Consumer Insights & Research Analyst (Bogotá)
🏢 Omnicom Global Solutions Colombia
📍 Bogotá