Conversion SpecialistThe Conversion Specialist cquisition Marketing plays a pivotal role in optimizing how our brand attracts, engages, and converts top-of-funnel prospects into first-time customers. This role is laser- focused on accelerating conversion rates from marketing campaigns, landing pages, media channels, and acquisition funnels. A blend of performance marketing expertise, data analysis, and a sharp understanding of prospect behavior is essential. You will work closely with paid media, SEO, partnerships, and web teams to drive measurable results in customer acquisition.REQUIREMENTS5+ years in digital performance marketing, with a focus on top-of-funnel and acquisition conversion optimizationProven track record in increasing conversion rates from landing pages and marketing campaignsStrong grasp of UX principles, persuasive design, and behavioral psychology applied to acquisitionProficient with CRO tools (e.G. Unbounce, VWO, Optimizely, Google Optimize) and marketing analytics platformsExperience running and analyzing A/B and multivariate experiments at scaleComfortable working cross-functionally in fast-paced, growth-oriented environmentsAbility to turn data into actionable insights and communicate them clearly to stakeholdersHighly organized,



self-motivated, and results-orientedRESPONSIBILITIESAnalyze performance data to identify friction points in Top of Funnel and implement CRO strategies to increase acquisition ratesDevelop, test, and optimize landing pages, lead generation forms, CTAs, and ad-to-page flows across paid and organic channelsDrive A/B and multivariate tests to improve conversion rates at the earliest stages of the funnelUse heuristic, behavioral, and user journey analysis to inform funnel improvements tailored to cold or warm audiencesOwn KPIs related to lead-to-customer conversion, cost per acquisition (CPA), and landing page performancePartner with media buyers, SEO specialists, and designers to craft high-converting campaignsPersonalize acquisition journeys through better segmentation, messaging, and targeting strategiesTranslate insights into clear briefs for copy, design, and dev teams, ensuring consistency from ad click to conversionForecast impact of optimization initiatives and report performance weekly to marketing leadershipDocument test results and develop playbooks to scale successful acquisition patterns#J-18808-Ljbffr

📌 Performance Marketing - Especialista En Conversiones (Colombia)
🏢 Global DigiOps
📍 Colombia