We're hiring a Lifecycle & Retention Marketing Specialist to strengthen and grow the retention marketing programs across our portfolio of mission-driven ecommerce brands.

Our brands support causes ranging from veterans and active-duty military to shelter animals, rescue organizations, pet wellness, and feeding stray animals around the world. Every campaign we send is designed to drive revenue while making a real-world impact.

This is a newly created role focused on maximizing the performance of our existing retention ecosystem while uncovering new opportunities for growth.

You'll analyze email, SMS, automations, and customer journeys across multiple brands, optimize what's already working, identify gaps, and build new lifecycle campaigns that increase customer engagement and revenue.

We're looking for someone who enjoys digging into data, solving problems, testing new ideas, and bringing customer stories to life through compelling retention marketing. This role is idóneo for someone who is both analytical and hands-on—comfortable inside an ESP building automations one minute and analyzing performance trends the next. What You'll do:

Audit retention programs across multiple ecommerce brands to identify growth opportunities

Optimize existing email and SMS automations for engagement, conversion, and revenue

Build new lifecycle automations including welcome, browse abandonment, cart abandonment, post-purchase, replenishment, win-back, VIP, and customer education flows

Identify gaps in customer journeys and recommend new retention initiatives

Optimize on-site popups, signup forms, and lead capture strategies

Develop testing roadmaps for automations, offers, messaging, creative, segmentation, and customer journeys

Analyze campaign and automation performance to identify actionable insights

Monitor key retention KPIs including revenue per recipient,



conversion rate, click rate, AOV, repeat purchase rate, list growth, and customer lifetime value

Collaborate with the retention team to improve campaign performance across all brands

Write and refine email and SMS copy that aligns with each brand's unique voice while leveraging storytelling to strengthen customer connection

Stay current on retention marketing best practices, lifecycle strategy, personalization, AI tools, and emerging ecommerce trends What we're looking for:

3+ years of hands-on experience managing email and SMS marketing programs, preferably for ecommerce brands

Experience working across multiple brands or clients is strongly preferred

Proven experience building and optimizing lifecycle automations

Strong knowledge of customer lifecycle marketing and retention strategy

Experience with major ESPs such as Klaviyo, Attentive, ActiveCampaign, or similar platforms

Experience optimizing on-site popups, forms, and subscriber acquisition

Strong analytical skills with the ability to translate performance data into actionable improvements

Experience developing and executing A/B testing strategies

Excellent copywriting skills with the ability to adapt to multiple brand voices

Highly organized with exceptional attention to detail

Self-starter who enjoys identifying opportunities without waiting for direction

Comfortable managing priorities across several brands simultaneously What Success looks like:

Higher-performing email and SMS automations across every brand

Increased retention revenue and customer lifetime value

New lifecycle campaigns launched where opportunities exist

Ongoing testing culture that continually improves customer experience and performance

Stronger customer journeys from first signup through repeat purchase

Consistent optimization of retention channels across the entire brand portfolio

📌 Lifecycle & Retention Marketing Specialist (US Client) (Colombia)
🏢 HomeLife Brands
📍 Colombia