Join to apply for the Integral Social Media Manager role at Goodway Group.

We are only accepting candidates outside of the US. Priority for those who live in Brazil, Colombia, Mexico, and Peru.

Goodway Group is one of AdAge’s 2025 BEST PLACES TO WORK. As an independent and remote‑first media and marketing services firm with a 90+ year history, Goodway Group combines the security of a well‑established company with the agility of a start‑up. Our diverse team of digital strategists, media practitioners, technologists and data scientists has won prestigious awards for innovative marketing technology, impactful work and inclusive remote‑first workplaces.

Role Summary

The Social Media Manager is responsible for tactical execution excellence and is accountable for delivering the tactical plan. They strategically plan, activate, optimize, and manage social media buys aligned with the communication strategy, customer journey, and audience insights.



They ensure effective media activation while supporting the client’s business goals and objectives, collaborating closely with clients to develop comprehensive media activation plans, and presenting campaign analysis and insights.

What You’ll Do

Strategic Media Activation

- Strategically plan, activate, optimize, and manage paid social media buys across platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc., aligned with the communication strategy, customer journey, and audience insights.
- Make activation choices and implementation plans based on the communication strategy and client’s business goals, and effectively communicate the reasoning behind those choices.
- Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
- Embrace a test‑and‑learn approach, scaling new buying strategies and exploring expansion o

📌 Global Social Media Manager (Colombia)
🏢 Goodway Group
📍 Colombia