Job DescrptionMarketing & Lead Generation AnalystGeneral DescriptionSupport the planning, execution, measurement, and optimization of marketing initiatives focused on brand positioning, product development, digital growth, lead generation, and sales support.
This role combines marketing analysis, campaign coordination, reporting, CRM tracking, and performance insights to help the company attract qualified prospects, improve campaign results, and support strategic decision-making.
The Marketing Analyst will continue to develop reports, dashboards, and KPI tracking, but with a stronger focus on marketing performance, digital campaigns, audience insights, lead generation, and the effectiveness of marketing actions across channels.EducationProfessional degree in Marketing, Advertising, Communications, Business Administration, Industrial Engineering, or related fields.ExperienceMinimum of two years of experience in marketing analytics, digital marketing, campaign coordination, lead generation, CRM reporting, business intelligence, or related roles.Knowledge ofDigital marketing and lead generationMarketing campaign planning and performance measurementCRM systems and lead trackingEmail marketing and marketing automationSocial media and content performance analysisWebsite and landing page performance metricsGoogle Analytics or similar digital analytics toolsMicrosoft Excel and reporting toolsPower BI or data visualization toolsKPI monitoring and executive reportingBasic budget tracking and campaign ROI analysisLicenses and CertificationsCertifications in Google Analytics, digital marketing, CRM platforms, email marketing, Power BI, Microsoft Excel, or data analysis are preferred but not required.Skill toAbility to analyze marketing data, create and evaluate campaign, identify trends and opportunities, create dashboards and reports, support digital campaigns, manage marketing databases,



and translate insights into actionable recommendations that improve lead generation and business results.Ability toAbility to manage multiple priorities, work with cross-functional teams, communicate findings clearly, support campaign execution, maintain accurate information, meet deadlines, and contribute to marketing initiatives that strengthen brand awareness and qualified lead generation.Dutiles And Responsibilities1.
Marketing Campaign Support and ExecutionSupport the planning, coordination, launch, and follow-up of marketing campaigns across digital, email, social media, events, partnerships, and paid media channels.
Assist in organizing campaign assets, timelines, audiences, messages, and performance tracking.2.
Lead Generation and CRM SupportMonitor marketing-generated leads, campaign sources, form submissions, landing page performance, and lead quality.
Support CRM updates, lead tracking, segmentation, and coordination with Sales to improve visibility into the marketing-to-sales funnel.3.
Marketing Strategy and Campaign ManagementSupport the planning, execution, and evaluation of digital marketing, email, event, communication, and lead-generation campaigns.
Analyze campaign performance and recommend improvements to increase effectiveness and business results.
Manage relations with partner associations.4.
Budget Control and Cross-Functional CoordinationMonitor the Marketing Department budget, track expenses, identify cost-optimization opportunities, and coordinateinformation with Marketing, Finance, Sales, and other departments.
Promote innovation and continuous process improvement.5.
Reporting, Dashboards, and Marketing InsightsPrepare recurring marketing reports, dashboards, and executive summaries focused on campaign results, lead generation, digital performance, social media, website activity, budget usage, and key marketing KPIs.
Translate data into clear insights and recommendations.7.
Market and Competitor ResearchConduct research on competitors, industry trends, customer segments, digital channels, pricing benchmarks, and market opportunities to support marketing strategy and campaign planning.
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📌 Marketing & Lead Generation Analyst (Valle del Cauca)
🏢 Celerity Fiber
📍 Valle del Cauca