Department: Marketing & Creative

Employment Type: Permanent - Full Time

Location: Global

Description

Job Location: Global.

About The Role:

We are seeking a highly experienced Digital Marketing Lead to be accountable for developing and managing the organization's global performance marketing approach across paid digital channels. The Digital Marketing Lead will focus on achieving business growth through customer acquisition, revenue growth, and marketing efficiency using data-informed marketing practices.

The Digital Marketing Lead will manage end-to-end campaign planning, implementation, optimization, performance measurement, and reporting across general markets. The ideal candidate must have extensive knowledge of Google Ads, Meta Ads, affiliate marketing, and emerging digital advertising platforms, together with marketing technology, tracking, attribution, and platform integration expertise.



The role combines strategic planning with operational excellence while providing guidance and professional development for a high-performing marketing team.

What you will be expected to do:

1. Performance Marketing Strategy

Develop and manage the global performance marketing strategy in line with business goals.

Establish annual, quarterly, and monthly customer acquisition plans across markets.

Deliver customer acquisition, revenue growth, and marketing efficiency targets.

Create scalable paid media approaches for established and emerging markets.

Identify opportunities to expand customer acquisition across digital channels.

2. Campaign Planning and Implementation

Manage the complete campaign lifecycle across multiple digital platforms.

Establish campaign goals, audience plans, bidding approaches, creative direction, and budget allocation.

Optimize campaigns to maximize business outcomes.

Monitor

📌 Digital Marketing Lead (Colombia)
🏢 Greenlight Planet
📍 Colombia