We are seeking a highly skilled, data-driven SEO & PPC Growth Manager to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram). This hybrid role requires deep expertise in SEO best practices, AI-driven optimization, schema implementation, marketplace product listing SEO—combined with advanced paid advertising management.

The idóneo candidate is strategic yet hands‑on, able to navigate the compliance challenges of the adult category while driving visibility, qualified traffic, and profitable growth for multiple Shopify stores and marketplace listings.

Responsibilities

- Organic Search Optimization: develop and implement SEO strategies to increase rankings and visibility on Google and Bing, conduct keyword research, competitive analysis, SERP tracking, and optimize on-page and technical SEO including schema markup, robots.txt, sitemaps, meta tags, and structured data.
- Marketplace SEO & Product Listings: optimize product titles, bullet points, descriptions, backend fields, and keywords for Amazon, eBay, and Walmart; leverage customer search behavior and marketplace insights for maximum product discoverability; partner with creative teams on image SEO and enhanced content.
- Paid Advertising (PPC): plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta; manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies; perform ongoing keyword targeting, audience segmentation, bid adjustments, negative keyword management; run A/B tests on creatives, placements,



and ad‑to‑landing‑page alignment.
- AI & Automation: utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, automated workflows; recommend and implement AI‑driven triggers to improve indexing, campaign scale, and profitability.
- Shopify Store Optimization: optimize multiple Shopify storefronts for site speed, mobile experience, technical SEO health; ensure clean architecture, crawlability, internal linking to boost rankings and conversions.
- Performance Tracking & Reporting: track and analyze performance across SEO and PPC using Google Analytics, Search Console, marketplace dashboards; report on rankings, traffic, conversions, CTR, CPC, CPA, and revenue impact with actionable insights; provide strategic recommendations to balance growth with compliance and profitability.

Qualifications

- 5+ years of combined experience in SEO and PPC campaign management.
- Proven success in driving organic and paid traffic growth in e-commerce, ideally within regulated/competitive industries (adult industry).
- Hands‑on experience with Google Ads, Bing Ads, Meta Ads Manager, Amazon/Walmart Ads.
- Strong technical SEO skills: schema, sitemaps, robots.txt, structured data.
- Familiarity with Shopify SEO and marketplace optimization (Amazon, eBay, Walmart).
- Data‑driven mindset with advanced analytics and reporting skills.
- Experience with AI‑driven SEO/PPC tools a strong plus.
- Ability to navigate compliance restrictions in the adult category with creativity and resilience.

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📌 SEO & PPC Growth Manager (Bogotá)
🏢 1840%26Company
📍 Bogotá