About Us

Leadgentic is a performance-focused digital marketing agency that builds scalable growth systems for businesses across multiple industries. We specialize in digital strategy, paid media (Google & Meta), SEO, automation, and CRO — helping our clients double or even 10X their revenue with data-driven campaigns.

Position Overview

We’re seeking an experienced Marketing Strategist to lead strategy development across client accounts. This role is the bridge between data and creative — turning insights into actionable campaigns that deliver real ROI. You will not just "manage" accounts; you will own the strategy, analyze performance metrics, uncover opportunities, and guide cross-department collaboration between media buyers, SEO team, and content specialists to ensure every campaign hits its target. When a campaign underperforms, you’ll diagnose, refine, and relaunch stronger.

Key Responsibilities

- Develop custom digital marketing strategies tailored to each client’s goals, integrating SEO, Google Ads, Meta Ads, and CRO into a cohesive growth engine.
- Collaborate with media buyers to ensure high-performing ad campaigns on Meta and Google that achieve target ROAS, utilizing tools like Motion App and Looker Studio for deep analysis.
- Partner with the SEO team to enhance visibility, keyword rankings, and site engagement using data from SEMrush and Ahrefs.
- Monitor funnel performance, landing pages, and lead quality to drive conversion optimization using heatmaps (Clarity) and analytics.
- Craft creative concepts and messaging frameworks for ad campaigns, working closely with video editors to produce high-converting OGC/UGC ads.
- Analyze campaign data daily and report actionable insights to internal teams and clients via Monday.com and live dashboards.
- Refine underperforming campaigns by identifying root causes (e.g., creative fatigue, offer alignment) and adjusting strategy immediately.





Qualifications & Requirements

- 5+ years in digital marketing strategy or performance marketing with a deep understanding of the full funnel.
- Advanced technical knowledge of Google Ads, Meta Ads (Ads Manager), SEO, and CRO principles.
- Excellent written and verbal English communication skills, able to articulate complex strategies clearly to clients and lead internal teams effectively.
- Proof of performance: showcase specific case studies with quantifiable results (e.g., "Increased ROAS from 2.0 to 4.5 in 3 months," or "Improved Landing Page CVR by 15% via A/B testing").
- Proficiency with Google Analytics (GA4), GTM, SEMrush, Ahrefs, GoHighLevel (CRM), and project management tools like Monday.com.
- Analytical mindset: interpret data visualization tools (Looker Studio, Motion) to make budget allocation decisions.

The Hiring Process

We take our hiring seriously to ensure the right fit for our high-performance culture.

1. Application & Portfolio Review: we review your resume and required case studies.
2. Culture & Strategy Interview: a deep dive into your experience and problem-solving approach.
3. Technical Skills Assessment: finalists complete a paid test project or detailed technical assessment to verify hands-on expertise in SEO audits, ad account structure, and CRO logic before an offer is made.

Benefits

- Competitive base salary ($30,000 - $42,000 USD/Year)
- Career growth opportunities (path to Senior Strategist)
- Access to premium marketing tools (Motion, SEMrush, etc.) and training materials.
- Fully remote flexibility with a supportive, high-performance culture.

How to Apply

If you’re a strategist who thrives on data, creativity, and growth-driven performance, we’d love to meet you.

To apply, please submit:

- Your Resume/CV.
- A Portfolio or Case Studies PDF: clearly highlighting ROI, ROAS, and CVR improvements from prior agency work. Applications without quantifiable case studies will not be considered.

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📌 Marketing Strategist (Colombia)
🏢 Leadgentic
📍 Colombia