Responsibilities

- Lifecycle & Flow Building: Design, build, and optimize automated sequences across Email and SMS (e.g., welcome series, abandoned cart, post-purchase, win-back flows, funnel flows etc)
- Daily Campaign Execution: Handle the end-to-end setup and deployment of daily manual email and SMS campaigns across multiple brands as needed.
- Multi-Brand Copywriting: Write conversion-focused copy for both email and SMS, adapting your tone to fit five unique brand voices.
- Advanced Segmentation: Use behavioral data to segment lists, ensuring the right message reaches the right customer at the right time.
- Creative Direction: Collaborate with design teams to produce high-quality assets, providing clear feedback to ensure visuals align with brand standards.
- Deliverability & Compliance: Maintain healthy sender reputations and ensure all campaigns (especially SMS) comply with TCPA/CTIA regulations.
- Testing & Optimization: Run A/B tests on subject lines, send times, and flow logic to constantly move the needle on revenue and engagement.
- Reporting:



Track and report on key performance indicators (KPIs), including open rates CTR, opt-outs, and attributed revenue.

Qualifications

- 2-3 years of hands-on experience specifically in email and SMS marketing.
- Proven Flow Building Skills: Experience creating logic-based automation in platforms like Klaviyo, Sendlane, Postscript, Attentive, or similar.
- Dual-Channel Strategy: Understanding of how Email and SMS work together (e.g., when to send a text vs. an email).
- Adaptable Writing Style: Ability to jump between five different brand voices and write copy that feels authentic to each.
- Extreme Attention to Detail: You double-check every link and every segment before hitting "send" on an SMS or email.
- Proactive & Tenacious: You take ownership of your tasks and consistently seek ways to enhance workflow performance.
- Technical Comfort: Comfortable navigating ESP/SMS platforms and using data to drive decisions.

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📌 Email Marketing Coordinator (Colombia)
🏢 HomeLife Brands
📍 Colombia