itell is a integral leader in affordable smart technology, offering a wide range of products including smartphones, tablets, laptops, TVs, wearables, and home appliances. Founded in 2008 and operating under Transsion Holdings, itel is committed to making reliable, high-quality technology accessible to everyone. With a strong presence across emerging markets in Africa, Asia, and Latin America, itel continues to innovate and expand its footprint in the consumer electronics space.

Key Responsabilities

- Develop and execute comprehensive social media strategies aligned with sales cycles and promotional priorities.
- Build structured monthly content calendars tailored to different LATAM markets.
- Manage daily operations of Facebook, Instagram, and TikTok accounts.
- Create engaging digital assets (images, short-form videos, scripts, captions) highlighting product USPs, promotions, and retail activities.
- Leverage AI tools (e.g., generative image, video tools) to efficiently produce scalable, localized marketing materials.
- Stay ahead of regional social media trends and adapt content to local language nuances and cultural context (Caribbean, Central America, South America).
- Develop messaging that resonates with entry-level, price-sensitive consumers.




- Monitor and evaluate KOL content; identify high-performing materials for paid amplification.

2. Offline Retail Monitoring & Execution

- Ensure stores properly display products according to brand guidelines, including correct product placement and use of POP materials.
- Support the execution of in-store promotions and retail marketing activities.
- Work closely with distributors and local teams to improve overall in-store brand presence.
- Coordinate with external agencies and support the planning and execution of digital campaigns (Meta, TikTok).
- Track and analyze key metrics (CTR, engagement, reach, ROAS) and provide optimization suggestions.

Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Minimum 2 years of relevant marketing experience.
- Native Spanish speaker; professional English proficiency required.
- Strong hands-on skills in Photoshop, Canva, CapCut, Premiere Pro or similar tools.
- Demonstrated ability to use AI tools to improve content creation efficiency.
- Deep understanding of Latin American cultural and market differences.
- Experience marketing to entry-level / mass-market consumers is a plus.
- Detail-oriented, commercially aware, and comfortable managing multiple markets.

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📌 Marketing Specialist (Colombia)
🏢 Transsion
📍 Colombia