Conversion Specialist

The Conversion Specialist – Acquisition Marketing plays a pivotal role in optimizing how our brand attracts, engages, and converts top‑of‑funnel prospects into first‑time customers. This role is laser‑focused on accelerating conversion rates from marketing campaigns, landing pages, media channels, and acquisition funnels. A blend of performance marketing expertise, data analysis, and a sharp understanding of prospect behavior is essential. You will work closely with paid media, SEO, partnerships, and web teams to drive measurable results in customer acquisition.

Requirements

- 5+ years in digital performance marketing, with a focus on top‑of‑funnel and acquisition conversion optimization
- Proven track record in increasing conversion rates from landing pages and marketing campaigns
- Strong grasp of UX principles, persuasive design, and behavioral psychology applied to acquisition
- Proficient with CRO tools (e.g. Unbounce, VWO, Optimizely, Google Optimize) and marketing analytics platforms
- Experience running and analyzing A/B and multivariate experiments at scale
- Comfortable working cross‑functionally in fast‑paced, growth‑oriented environments
- Ability to turn data into actionable insights and communicate them clearly to stakeholders
- Highly organized,



self‑motivated, and results‑oriented

Responsibilities

- Analyze performance data to identify friction points in Top of Funnel and implement CRO strategies to increase acquisition rates
- Develop, test, and optimize landing pages, lead generation forms, CTAs, and ad‑to‑page flows across paid and organic channels
- Drive A/B and multivariate tests to improve conversion rates at the earliest stages of the funnel
- Use heuristic, behavioral, and user journey analysis to inform funnel improvements tailored to cold or warm audiences
- Own KPIs related to lead‑to‑customer conversion, cost per acquisition (CPA), and landing page performance
- Partner with media buyers, SEO specialists, and designers to craft high‑converting campaigns
- Personalize acquisition journeys through better segmentation, messaging, and targeting strategies
- Translate insights into clear briefs for copy, design, and dev teams, ensuring consistency from ad click to conversion
- Forecast impact of optimization initiatives and report performance weekly to marketing leadership
- Document test results and develop playbooks to scale successful acquisition patterns

#J-18808-Ljbffr

📌 PERFORMANCE MARKETING - ESPECIALISTA EN CONVERSIONES (Colombia)
🏢 Global Digiops
📍 Colombia