Manager Search, GOC

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

Role Summary and Impact

This critical role sits at the intersection of data, technology, and performance marketing, serving as the reporting authority for a fast-pace, multi-channel paid media team. The Manager, Reporting & Performance Analytics reports directly to the Director and is responsible for the accuracy, integrity, and strategic delivery of performance reporting across all paid media channels, including Google, Microsoft, Apple Search Ads (ASA), YouTube, and UAC/App campaigns.

As part of the General Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.

Responsibilities

- Own the end-to-end delivery of performance reporting across all paid media channels, ensuring all outputs are accurate, timely, and clearly structured.
- Serve as the team’s reporting authority, understanding how all platforms, data sources, and tracking systems are connected and how changes in one area affect reporting across the board.
- Proactively monitor campaign pacing against budget targets daily and weekly; flag over- and under-pacing scenarios in real time with clear context and recommended corrective actions.
- QA all data flows on a scheduled and ad-hoc basis, identifying discrepancies between platform data, dashboards, and downstream reporting destinations before they exacerbate.
- Troubleshoot reporting issues across platforms, tracking setups, data pipelines, and dashboards; determine root causes (e.g., attribution window changes, tag misfires, platform data delays) and communicate findings clearly and quickly.
- Proactively flag performance anomalies, data gaps, and platform issues without waiting, always pairing the flag with context and a recommendation.
- Translate performance data into clear, well-reasoned recommendations that stakeholders can understand and act on; connect reporting insights to broader campaign strategy.
- Develop, maintain, and continuously improve reporting dashboards, templates, and automated reporting workflows that scale with the team’s needs.
- Maintain a deep, current understanding of how Google Ads, Microsoft Ads, ASA, YouTube, and UAC campaigns are structured, how they attribute conversions, and how their reporting metrics differ across platforms.
- Maintain a strong understanding of tracking and data infrastructure including UTM parameters, conversion tags, pixels, and data flow from platform to reporting destination.




- Manage and mentor the Senior Associate, setting daily and weekly priorities, reviewing all outputs before delivery, and fostering a high-accountability, growth-oriented team environment.
- Lead team prioritization with clarity and urgency, knowing what needs to be done first, why, and communicating that effectively to direct reports.
- Maintain high responsiveness via chat during core business hours; set clear turnaround expectations and consistently meet them.
- Contribute to process documentation, best practices, and internal knowledge sharing to build a more efficient and scalable reporting operation.
- Fluent English communication skills (written and verbal) required; must be able to represent the team professionally in all client-facing settings, including status calls, business reviews, and ad-hoc conversations.
- Demonstrated experience in client-facing environments, including the ability to present on calls and in meetings with poise, clarity, and confidence.
- Comfortable owning the reporting narrative on client calls, walking stakeholders through performance data, flagging issues, and delivering recommendations with confidence and without reliance on others to speak on their behalf.

Qualifications

- Bachelor’s degree in Marketing, Analytics, Business, or a related field; or equivalent professional experience.
- Minimum of 4-6 years of hands-on experience in paid media reporting, digital marketing analytics, or performance marketing.
- 1-2 years of experience managing or mentoring junior team members preferred.
- Advanced proficiency in Microsoft Excel, including pivot tables, XLOOKUP/VLOOKUP, INDEX/MATCH, complex formulas, and data modeling.
- Experience using AI software and creating ways to improve efficiency.
- Advanced proficiency in Google Sheets with a strong understanding of its capabilities and limitations relative to Excel.
- Demonstrated hands-on experience reporting across Google Ads and Microsoft/Bing Ads (required); experience with Apple Search Ads (ASA) and UAC/App campaigns (required).
- Strong understanding of YouTube campaign metrics, including view-through attribution and the distinction between brand and direct response KPIs.
- Solid understanding of tracking and attribution infrastructure, including UTM parameters, conversion tags, pixels, and data flow from platform to reporting tool.
- Proven ability to QA data flows, troubleshoot discrepancies, and identify root causes across complex multi-platform reporting environments.




- Demonstrated ability to identify issues proactively and communicate them with clarity, context, and a recommended path forward.
- Strong understanding of pacing and budget management with experience flagging and resolving delivery issues across multiple campaigns simultaneously.
- Experience working with data visualization tools such as Looker Studio, Tableau, or similar BI platforms is a plus.
- Exceptional attention to detail; takes full ownership of data accuracy and never publishes unreviewed work.
- Strong written and verbal communication skills with the ability to explain complex data issues simply and professionally.
- Highly organized, responsive, and able to manage multiple competing priorities in a fast-paced, deadline-driven environment.
- Proactive, ownership-driven mindset with a demonstrated track record of flagging issues and driving solutions independently.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Location Eligibility

This position is available in a Remote or Hybrid Work Modality within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.

This position is in a Remote or Hybrid Work Modality within Colombia. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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📌 Search Senior Manager, GOC - Pacific Time (Bogotá)
🏢 Wppmedia
📍 Bogotá