We're Hiring: Audience Insights Analyst!

At Omnicom Media Group, we're looking for an Audience Insights Analyst to join our U.S. Audience Insights Team.

In this role, you'll support global brands by building audience segments, analyzing consumer data, and delivering actionable insights that help drive smarter marketing decisions.

This role requires advanced English (B2/C1), as you'll collaborate daily with our U.S.-based team.

If you're passionate about data, curious about consumer behavior, and excited to build your career in marketing analytics, we'd love to meet you!

Role Purpose

Support the U.S. Audience Insights Team by building audience segments, measuring campaign performance, generating audience insights, and executing custom data projects. This role focuses on transforming data into meaningful audience profiles that help clients better understand consumer behavior and optimize media strategies.

Key Responsibilities

Audience Segmentation & Data Management

- Build audience segments using SQL across multiple data sources.
- Identify and organize relevant audience attributes based on business needs.
- Perform ETL processes to extract, transform, validate, and prepare large datasets.
- Support the execution of analytical and statistical models for audience analysis.

Audience Insights & Reporting

- Analyze demographic, geographic, and behavioral characteristics of audience segments.
- Identify trends and patterns that support marketing and media strategies.
- Create reports, dashboards, and presentations with clear, data-driven insights.
- Ensure data quality, consistency, and accuracy across all deliverables.

Project & Cross-functional Collaboration





- Manage multiple projects and priorities while meeting deadlines.
- Collaborate with local and U.S.-based teams to support audience activation initiatives.
- Partner with media and analytics teams to deliver insights aligned with campaign objectives.
- Support custom audience projects and ongoing optimization initiatives.

Requirements

- Bachelor's degree in Marketing, Statistics, Computer Science, Mathematics, Data Science, Analytics, or a related field.
- 1 - 2 years of experience in data analysis, audience analytics, marketing analytics, or similar roles. Relevant internships are welcome.
- Strong knowledge of SQL and Microsoft Office (required).
- Understanding of descriptive statistics and data analysis concepts.
- Experience with Python or other programming languages is a plus.
- Previous experience in digital marketing, media, advertising, or audience analytics is a plus.
- Advanced English (B2/C1) is required, as you'll work directly with our U.S.-based team.
- Strong attention to detail and ability to work in a fast-paced environment.

Adecuado Profile

- Analytical and detail-oriented.
- Curious and passionate about working with data.
- Strong organizational and time management skills.
- Able to communicate insights clearly through reports and presentations.
- Interested in consumer behavior, audience segmentation, and marketing analytics.
- Collaborative, proactive, and eager to learn.
- Work directly with our U.S.-based Audience Insights Team.
- Gain hands-on experience with audience analytics and marketing data for global brands.
- Develop your technical and analytical skills in a collaborative, international environment.
- Be part of one of the world's leading media and marketing networks.

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📌 Audience Insights Analyst (Bogotá)
🏢 Omnicom Media Colombia
📍 Bogotá