Most marketing agencies hand clients a strategy and hope someone else builds the machine. We build the machine. The Marketing Engineer is the person who makes it run.

You will own the systems layer of every client engagement: the CRM, the automations, the data flowing between platforms, the AI workflows, and the reporting that proves any of it worked. When a lead comes in from a cold email sequence and lands in the right pipeline with the right owner and the right tags, that is your work. When it does not, that is your problem to solve.

Who we are

Short version

Most marketing agencies hand clients a strategy and hope someone else builds the machine. We build the machine. The Marketing Engineer is the person who makes it run.

You will own the systems layer of every client engagement: the CRM, the automations, the data flowing between platforms, the AI workflows, and the reporting that proves any of it worked. When a lead comes in from a cold email sequence and lands in the right pipeline with the right owner and the right tags, that is your work. When it does not, that is your problem to solve.

Howl Louder is a B2B strategic visibility agency. We help companies get known by the people who matter most to their growth, in that order: Clarity, Visibility, Pipeline. Our methodology is the Marketing Domino System, and our internal AI platform, Lupa, powers how we research, write, and scale client work.

We are a small senior team. Nobody here waits to be told what to do twice.

What you will do

Build and maintain client marketing infrastructure

- Configure GoHighLevel sub-accounts: pipelines, custom fields, workflows, calendars, forms, and reporting dashboards




- Design and build integrations between platforms using native webhooks, APIs, and Zapier or Make when native is not an option
- Run CRM migrations and data cleanups, including field mapping, deduplication, and CSV imports
- Set up and troubleshoot email infrastructure: domain authentication, deliverability, warmup, sequencing, and inbox health

Own the outbound engine

- Build and maintain cold email and LinkedIn sequencing systems across tools like Email Bison, Clay, Dripify, and HeyReach
- Design signal-based prospecting workflows that trigger outreach off real buying indicators, not lists
- Enrich, validate, and segment prospect data so campaigns hit the right person at the right moment

Make the reporting honest

- Build dashboards that connect activity to pipeline to revenue
- Instrument tracking, attribution, and conversion events so results are provable
- Flag what is not working before a client has to ask

Extend Lupa and our AI stack

- Build prompt systems, agents, and automations that make our team faster
- Prototype tooling for research, content production, and account intelligence
- Document everything so the next person can run it without you

Document and productize

- Turn every repeat build into a documented, repeatable playbook




- Train account teams on the systems you build so they own day-to-day operation

What you bring

Required

- 3+ years building marketing or sales systems, in-house or agency side
- Deep hands-on experience with a CRM and marketing automation platform. GoHighLevel is a strong plus. HubSpot, Salesforce, Dynamics, or Klaviyo experience translates
- Working knowledge of webhooks, REST APIs, JSON, and how to read documentation you have never seen before
- Comfort with data: spreadsheets, CSVs, field mapping, and the discipline to keep records clean
- Practical fluency with AI tools, including prompt design and building workflows that use LLMs
- Clear written communication. You will document systems that other people depend on

Nice to have

- Light scripting, such as Python or JavaScript
- Email deliverability expertise: SPF, DKIM, DMARC, sending reputation
- SQL or comfort in a BI tool
- SEO, AEO, or GEO technical implementation
- Agency experience juggling multiple client environments at once

How you work

- You debug instead of guessing. When a lead routes to the wrong sub-account, you trace the payload
- You care whether the system actually produces pipeline, not whether it looks impressive
- You would rather write the documentation than be the bottleneck
- You give accurate numbers, not flattering ones

Why this role

You will not be maintaining someone else's stack. You will be designing the infrastructure layer of a growing agency across a dozen client environments, with real authority over how it gets built. The systems you create become products we sell.

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📌 Marketing Engineer (Colombia)
🏢 Howl Marketing and Business Development
📍 Colombia