Do you obsess over why some funnels print money and others quietly leak it?Do you find yourself reverse-engineering landing pages the same way a mechanic takes apart an engine, because understanding the system is the only way to actually improve it?Freebird® is a 9-figure DTC brand serving over 2 million customers and redefining shaving for the modern consumer. We've built one of the strongest paid acquisition engines in DTC, and the next phase of growth isn't about spending more, it's about converting better.We're looking for a CRO Manager who doesn't just run tests but builds the machine that runs tests at scale. This role owns Freebird's entire experimentation program: the system, the process, and the execution that turns paid traffic into profitable new customers.This is not a "here's a testing tool, go figure it out " role. You'll design and operate a world-class CRO engine running 12+ experiments per month and scaling toward 20+, with every test properly hypothesized, cleanly measured, and institutionalized when won.You'll report directly to the VP of Growth and serve as the connective tissue between paid media, creative, design, and analytics. This role is 100% remote. We require meaningful overlap with US working hours (Eastern time zone is idóneo)If you think in test hypotheses, funnel economics, and contribution margin, and you've been waiting for the chance to build the program the right way, this role is for you.What You'll OwnBuild the CRO Operating SystemDesign and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviewsMaintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understandOwn the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentationWrite clear,



actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forthTranslate every winning test into a scaled implementation and a documented learning in the Growth playbookBuild a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuouslyDrive Conversion Rate and CAC EfficiencyOwn CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel levelImprove new customer conversion rate and NC-ROAS through targeted, high-velocity experimentationReduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmationSet and track weekly and monthly CVR benchmarks by channel and audience segmentOptimize for First-Order Contribution MarginCVR is a means to an end. The real metric is profitable customer acquisition, not just volume.Evaluate every test on revenue per visitor and contribution margin, not conversion rate aloneTest and optimize AOV, subscription attach rates, and upsell and cross-sell mechanics throughout the funnelUnderstand when to accept a CVR trade-off to protect margin and make that call confidentlyCollaborate with Analytics to ensure contribution margin is measured accurately and consistently across all experimentsTrack and report the FOCM impact of all major experiments with clear attributionOwn Offer and Funnel ArchitectureThe highest-leverage tests are structural, not cosmetic.Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framingOwn the end-to-end funnel map: every page, every outcome, every leverage point, and the current ceiling on eachPartner with Paid Media to build channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargetingIdentify gaps between creative angles and site experiences and turn them into test hypotheses immediatelyBe the CRO Voice Across GrowthEstablish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planningTranslate CRO insights into creative briefs, offer recommendations,



and UX direction for Design and Performance CreativeAlign the experimentation roadmap with the VP of Growth's quarterly targets and the broader Growth operating systemPush back on shiny object syndrome with dataWhat Success Looks LikeWithin 6 to 12 months:A clean, documented CRO operating system is live and running at 12+ tests per monthThe testing backlog is always healthy, prioritized, and never blocking executionCVR improves measurably across top paid media funnelsFOCM tracking is live and tied to all major experimentsThe Growth playbook grows with documented learnings every test cyclePaid media, creative, and design teams operate in a tight, closed loop with the experimentation programYou are the undisputed internal authority on what to test next and whyRequirements3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environmentProven experience building a CRO program from scratch, not just inheriting a mature oneFluency in A/B testing platforms such as Intelligems, VWO, Optimizely, or equivalentDeep understanding of the full acquisition funnel: ad, landing page, offer, and checkout as one connected systemStrong grasp of offer architecture including PPU sequencing, subscription framing, bump mechanics, and AOV leversData literacy: statistical significance, clean test design, and the ability to read your own results without leaning entirely on AnalyticsAbility to write crisp, actionable briefs that unblock Design and Dev without handholdingBased in or able to work full overlap with US Eastern or Central time zone hoursBonus PointsExperience at a DTC subscription brandBackground in direct-response or performance creative environmentsFamiliarity with the Shopify or headless ecommerce stackExperience with contribution margin modelingBenefitsYour work directly drives profitable revenue, not vanity metricsFull ownership of the experimentation program from day oneReal decision-making authority and a clear mandate to buildFast-moving, no-politics culture built for execution over processOpportunity to build something that scales with a 9-figure brandMake a visible impact by seeing your ideas tested, scaled, and tied directly to business growth#J-18808-Ljbffr

📌 Cro Manager (Colombia)
🏢 Freebird
📍 Colombia