05 ago
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Howl Marketing and Business Development
|
Colombia
05 ago
Howl Marketing and Business Development
Colombia
Most marketing agencies hand clients a strategy and hope someone else builds the machine. We build the machine. The Marketing Engineer is the person who makes it run.You will own the systems layer of every client engagement: the CRM, the automations, the data flowing between platforms, the AI workflows, and the reporting that proves any of it worked. When a lead comes in from a cold email sequence and lands in the right pipeline with the right owner and the right tags, that is your work. When it does not, that is your problem to solve.Who we areShort versionMost marketing agencies hand clients a strategy and hope someone else builds the machine. We build the machine. The Marketing Engineer is the person who makes it run.You will own the systems layer of every client engagement: the CRM, the automations, the data flowing between platforms, the AI workflows, and the reporting that proves any of it worked. When a lead comes in from a cold email sequence and lands in the right pipeline with the right owner and the right tags, that is your work. When it does not, that is your problem to solve.Howl Louder is a B2B strategic visibility agency. We help companies get known by the people who matter most to their growth, in that order: Clarity, Visibility, Pipeline. Our methodology is the Marketing Domino System, and our internal AI platform, Lupa, powers how we research, write, and scale client work.We are a small senior team. Nobody here waits to be told what to do twice.What you will doBuild and maintain client marketing infrastructureConfigure GoHighLevel sub-accounts: pipelines, custom fields, workflows, calendars, forms,
and reporting dashboardsDesign and build integrations between platforms using native webhooks, APIs, and Zapier or Make when native is not an optionRun CRM migrations and data cleanups, including field mapping, deduplication, and CSV importsSet up and troubleshoot email infrastructure: domain authentication, deliverability, warmup, sequencing, and inbox healthOwn the outbound engineBuild and maintain cold email and LinkedIn sequencing systems across tools like Email Bison, Clay, Dripify, and HeyReachDesign signal-based prospecting workflows that trigger outreach off real buying indicators, not listsEnrich, validate, and segment prospect data so campaigns hit the right person at the right momentMake the reporting honestBuild dashboards that connect activity to pipeline to revenueInstrument tracking, attribution, and conversion events so results are provableFlag what is not working before a client has to askExtend Lupa and our AI stackBuild prompt systems, agents, and automations that make our team fasterPrototype tooling for research, content production, and account intelligenceDocument everything so the next person can run it without youDocument and productizeTurn every repeat build into a documented,
repeatable playbookTrain account teams on the systems you build so they own day-to-day operationWhat you bringRequired3+ years building marketing or sales systems, in-house or agency sideDeep hands-on experience with a CRM and marketing automation platform. GoHighLevel is a strong plus. HubSpot, Salesforce, Dynamics, or Klaviyo experience translatesWorking knowledge of webhooks, REST APIs, JSON, and how to read documentation you have never seen beforeComfort with data: spreadsheets, CSVs, field mapping, and the discipline to keep records cleanPractical fluency with AI tools, including prompt design and building workflows that use LLMsClear written communication. You will document systems that other people depend onNice to haveLight scripting, such as Python or JavaScriptEmail deliverability expertise: SPF, DKIM, DMARC, sending reputationSQL or comfort in a BI toolSEO, AEO, or GEO technical implementationAgency experience juggling multiple client environments at onceHow you workYou debug instead of guessing. When a lead routes to the wrong sub-account, you trace the payloadYou care whether the system actually produces pipeline, not whether it looks impressiveYou would rather write the documentation than be the bottleneckYou give accurate numbers, not flattering onesWhy this roleYou will not be maintaining someone else 's stack. You will be designing the infrastructure layer of a growing agency across a dozen client environments, with real authority over how it gets built. The systems you create become products we sell.#J-18808-Ljbffr
📌 Marketing Engineer (Colombia)
🏢 Howl Marketing and Business Development
📍 Colombia